MARC details
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03574nam a2200337 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20210412085009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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210126b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.302 |
| Item number |
P96 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
3370 |
| Personal name |
Pugong, Lorylyn G. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Social media content and service quality assessment of resort hotels in selected areas of Cavite / |
| Statement of responsibility, etc. |
Lorylyn G. Pugong. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi , 43 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS), Department of Management |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
PUGONG, LORYLYN G.,and VILLANUEVA, JAYSEL L. Social Media Content And Service Quality Assessment. Of Resort Hotels In Selected Areas Of Cavite. Undergraduate Thesis Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. June 2018. Adviser: Mr. Gener T. Cueno. <br/>This study was conducted in resort hotels in selected areas of Cavite from January to February 2018. The study was undertaken to assess the social media content and service quality of resort hotels in selected areas of Cavite. Specifically, this aimed to identify the socio-demographic profile of customers in terms of age, sex, civil status, monthly income, educational attainment and employment status; determine the most commonly visited social media content about resort hotels; determine the level of service quality of resort hotel; assess the social media content used by the resort hotels. The descriptive research was used in the design of this study. Data were collected from both primary and secondary sources of data. The participants of the study were the customers of resort hotels during the conduct of the study in selected resort hotels in Dasmarinas City, General Trias City, Tagaytay City, Kawit and Bacoor City. Quota sampling technique was used to obtain sample size 200 participants. Frequencies, percentage, ranking, mean, median mode and standard deviation were computed to answer the objectives of the study. Results show that the average age of customers of resort hotels was 26 years old, majority were male, single, have a monthly income of P17,068.00, have reached college level and unemployed. Facebook is the major social media type used by participants in searching particular resort hotels. In terms of level of service quality of resort hotels, in five dimensions, the reliability is the highest result and empathy is the lowest. For the assess of social media content used by the resort hotels the assessment is very good. In addition, the participants are satisfied with the quality of service given by the resort hotels in selected areas of Cavite.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
July 12, 2018 |
| Accession number |
T-7444 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
3372 |
| Topical term or geographic name entry element |
Online social network |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
1386 |
| Topical term or geographic name entry element |
Social media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
3373 |
| Personal name |
Villanueva, Jaysel L. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cueno, Gener T. |
| 9 (RLIN) |
2434 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Port |
80 |
| Link text |
View Abstract |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=93a8083fe380cd62e28894ce5b8aa25e">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=93a8083fe380cd62e28894ce5b8aa25e</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
