MARC details
| 000 -LEADER |
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04488nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20210407081635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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210126b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.872 |
| Item number |
G19 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
3374 |
| Personal name |
Garson, Fatima Z. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Electronic word-of-mouth: |
| Remainder of title |
influence on the attitude and purchase intention of mobiegoers in Cavite / |
| Statement of responsibility, etc. |
Fatima Z. Garson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii,61 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS), Department of Management |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
GARSON, FATIMA Z., GUYAMIN, LUCKY CEDRICK D., SALTING, JOHN PATRICK S. Electronic Word-of-Mouth: Influence on the Attitude and Purchase Intention of Moviegoers in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. June 2018. Adviser: Ms. Danikka A. Cubillo. <br/>The study was conducted from January to March 2018 in the province of Cavite, to determine the influence of electronic word-of-mouth on the attitude and purchase intention of moviegoers. Specifically, the study aimed to: (a) describe the socio-demographic profile of moviegoers and their social media habits; (b) determine the attitude and purchase intention of moviegoers towards movies as influenced by electronic word-of-mouth; (c) ascertain the significant difference on the attitude and purchase intention of moviegoers as influenced by electronic word-of-mouth when grouped according to their profile; and (d) assess the relationship between the attitude and the perceived influence of electronic word-of-mouth on the purchase intention of moviegoers in Cavite. Descriptive and correlation research design was employed through the use of online survey questionnaire and quota sampling was used as sampling technique in the study. The participants of the study were 600 moviegoers from the province of Cavite. Frequency count, percentage, mean, and standard deviation were- used in presenting the socio-demographic profile of the participants and their social media habits. Likert scale was used to determine the attitude and purchase intention of moviegoers, and Kruskal-Wallis test and Spearman's rank correlation coefficient were also used in the study. Majority of moviegoers in Cavite were female, ages were between 18 to 23 years old. Most of them were single and in college level. For their social media habits, they mostly visit Facebook with a frequency of 1 to 6 times, within I to 5 hours a day. Generally the participants had a favorable attitude and high purchase intention towards movies as influenced by electronic word-of-mouth. Moreover, results found out that there is a significant difference on the attitude of moviegoers when grouped according to their age and there is a highly significant difference when grouped according to their educational attainment, while their attitude has no significant difference when grouped according to their sex and civil status. Results also found out that there is a highly significant difference on the purchase intention of moviegoers when grouped according to their sex, while their purchase intention has no significant difference when grouped according to their age, civil status, and educational attainment. Lastly, there is a significant relationship between the attitude and the perceived influence of electronic word-of-mouth on the purchase intention of moviegoers in Cavite.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
August 20, 2018 |
| Accession number |
T-7501 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
3375 |
| Topical term or geographic name entry element |
Word-of-mouth advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
430 |
| Topical term or geographic name entry element |
Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Motion picture |
| 9 (RLIN) |
3376 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
3377 |
| Personal name |
Guyamin, Lucky Cedrick D. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
3378 |
| Personal name |
Salting, John Patrick S. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
369 |
| Personal name |
Cubillo, Danikka A. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Port |
80 |
| Link text |
View Abstract |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=5c3a0455ba3351487194113bcd7926df">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=5c3a0455ba3351487194113bcd7926df</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
