MARC details
| 000 -LEADER |
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| fixed length control field |
03588nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240119094638.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070507s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.17 |
| Item number |
P14 2004 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Pagkaliwangan, Lizalene S. |
| Relator term |
author |
| 9 (RLIN) |
41817 |
| 245 10 - TITLE STATEMENT |
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| Title |
Buying behavior of consumers for major agricultural production in selected town of Cavite / |
| Statement of responsibility, etc. |
Lizalene S. Pagkaliwangan. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2004. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 42 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BSBM - - Marketing) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
PAGKALIWANGAN, LIZALENE SAN GREGORIO. Buying Behavior of Consumers for Major Agricultural Products in Selected Towns of Cavite. B.S. Thesis, Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite. Adviser: Mrs. Cecilia T. Cayao. <br/>The study entitled was conducted to: describe the socio-economic characteristics of consumers, find out the major agricultural products purchased by the consumers, identify the needs satisfied by the consumers in buying major agricultural products, determine the information source that influence the behavior of consumers in selecting major agricultural products, find out the person making the final decision and the actual purchase of major agricultural products, describe the factors affecting the behavior of consumers in buying major agricultural products, and identify the post purchase behavior of the consumers. The study was conducted in five areas of Cavite namely: Cavite City, Tanza, Indang, Naic, and Trece Martires City. Data were collected through personal interview with the respondents with the aid of a prepared interview schedule. A total of 140 consumers from five areas of Cavite were determined using stratified proportional sampling. Permit to gather the necessary data were secured from the town mayor of each area. Most of the consumers belonged to the age group of 14 to 23 years old. Majority of the respondents had formal education and most of them were high school graduates. The average household size was four and the average family income was P11,497. Group sources of information was the most powerful source in influencing the consumers purchase decision.<br/>Most of the consumers were the one who make the final decision on what major agricultural products to buy. Majority of the consumers considered the quality of a products (performance attribute) as the most influential factor on buying agricultural products. Most of the consumers were the one who makes the actual purchase of the products. The quality of the products was the major factors affecting the behavior of consumers in buying major agricultural products. Most of the consumers were satisfied after buying the products because all their expectations were met.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
04/16/2001 |
| Accession number |
T-2920 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Farm produce |
| General subdivision |
Marketing. |
| 9 (RLIN) |
4405 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Cayao, Cecilia T. |
| 9 (RLIN) |
2428 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Port |
80 |
| Link text |
Click here to view thesis abstract and table of contents |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=736cef47ebe4873d591dc638ec3bc632">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=736cef47ebe4873d591dc638ec3bc632</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
