MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03193cam a2200397 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230310062542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170817t20192019at a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017952641 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1337110213 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781337110211 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
Og9 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5769 |
| Personal name |
O'Guinn, Thomas C. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and integrated brand promotion / |
| Statement of responsibility, etc. |
Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising & integrated brand promotion |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia ; Boston, MA, USA : |
| Name of publisher, distributor, etc. |
Cengage, |
| Date of publication, distribution, etc. |
c2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 425 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Advertising and integrated brand promotion in business and society -- The world of advertising and integrated brand promotion -- The structure of the advertising and promotion industry: advertisers, agencies, media, and support organizations -- The history of advertising and brand promotion --Social, ethical, and regulatory aspects of advertising and promotion -- Part 2. Analyzing the environment for advertising and integrated brand promotion <br/>-- Advertising, integrated brand promotion, and consumer behavior -- Market segmentation, positioning, and the value proposition -- Advertising research<br/>-- Planning advertising and integrated brand promotion -- Part 3. The creative process -- Managing creativity in advertising and IBP -- Creative message strategy -- Executing the creative -- Part 4. The media process -- Media planning: essentials -- Media planning: newspapers, magazines, TV, and radio --<br/>Media Planning: advertising and IBP in digital, social, and mobile media -- Part 5. Integrated brand promotion -- Sales promotion, point-of-purchase advertising, and support media -- Event sponsorship, product placements, and branded entertainment -- Integrating direct marketing and personal selling -- Public relations, influencer marketing, and corporate advertising.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
Linar Educational Materials, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
11-26-2019 |
| Accession number |
77874 |
| Owner |
NEJ |
| Purchase price |
PHP 6,308.00 |
| PO No. |
2019-11-900 |
| ICS or PAR No. |
2019-1-0739 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
Linar Educational Materials, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
11-26-2019 |
| Accession number |
77934 |
| Owner |
NEJ |
| Purchase price |
PHP 5,644.00. |
| PO No. |
2019-11-900 |
| ICS or PAR No. |
2019-1-0739 |
| Extent |
copy 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
2528 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising media planning |
| 9 (RLIN) |
5770 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allen, Chris T. |
| Relator term |
author |
| 9 (RLIN) |
5771 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scheinbaum, Angeline Close |
| Relator term |
author |
| 9 (RLIN) |
9869 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Semenik, Richard J. |
| Relator term |
author |
| 9 (RLIN) |
9870 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="https://books.google.com.ph/books?id=bg9EDwAAQBAJ&printsec=frontcover&dq=Advertising%C2%A0and%C2%A0integrated%C2%A0brand%C2%A0promotion&hl=en&sa=X&redir_esc=y#v=onepage&q=Advertising%C2%A0and%C2%A0integrated%C2%A0brand%C2%A0promotion&f=false">https://books.google.com.ph/books?id=bg9EDwAAQBAJ&printsec=frontcover&dq=Advertising%C2%A0and%C2%A0integrated%C2%A0brand%C2%A0promotion&hl=en&sa=X&redir_esc=y#v=onepage&q=Advertising%C2%A0and%C2%A0integrated%C2%A0brand%C2%A0promotion&f=false</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=692f13a93ce228da2e9a6e5482340a7c">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=692f13a93ce228da2e9a6e5482340a7c</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
