MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02177nam a22003737a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210923115111.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210903b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789814626347 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9814626341 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
H12 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5836 |
| Personal name |
Hair, Joseph F. Jr. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing research / |
| Statement of responsibility, etc. |
Joseph F. Hair, Jr. [and three others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International edition 2014. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
McGraw-Hill International edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
McGraw-Hill Education/Irwin, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 414 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Printed in the Philippines."--Copyright page. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 The Role and Value of Marketing Research Information -- Marketing research for managerial decision making -- The Marketing research process and proposals -- Part 2 Designing the Marketing Research Project -- Secondary data, literature reviews, and hypotheses -- Exploratory and observational research designs and data collection approaches -- Descriptive and causal research designs -- Part 3 Gathering and Collecting Accurate Data -- Sampling: theory and methods -- Measurement and scaling -- Designing the questionnaire -- Part 4 Data Preparation, Analysis, and Reporting the Results -- Qualitative data analysis -- Preparing data for quantitative research -- Examining relationships in quantitative research -- Communicating marketing research findings. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
C & E Publishing, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
06/24/2019 |
| Accession number |
77255 |
| Owner |
NEJ |
| Purchase price |
PHP 600.00 |
| Extent |
copy 1 |
| PO No. |
2019-06-482 |
| ICS or PAR No. |
2019-1-0390 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
C & E Publishing, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
06/24/2019 |
| Accession number |
77256 |
| Owner |
NEJ |
| Purchase price |
PHP 600.00 |
| Extent |
copy 2 |
| PO No. |
2019-06-482 |
| ICS or PAR No. |
2019-1-0390 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
3770 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
10863 |
| Personal name |
Celsi, Mary Wolfinbarger |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
10864 |
| Personal name |
Ortinau, David J. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
10865 |
| Personal name |
Bush, Robert P. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
