Marketing / (Record no. 34455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01853nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210923112707.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210907b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285922065 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1285922069 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | F41 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4357 |
| Personal name | Ferrell, O. C. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | O. C. Ferrell, G. Tomas M. Hult, William M. Pride. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pasig City : |
| Name of publisher, distributor, etc. | Cengage Learning Asia, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 359 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | "1st Philippine reprint 2013. This edition is reprinted with license from South-Western, a part of Cengage Learning." --Copyright page. |
| 500 ## - GENERAL NOTE | |
| General note | "Printed in the Philippines."--Copyright page. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 Strategic marketing management -- Chapter 2 The Global marketing environment -- Chapter 3 Selecting target markets -- Chapter 4 Product decisions -- Chapter 5 Developing and managing goods and services -- Chapter 6 Pricing decisions -- Chapter 7 Supply-chain management and marketing channels -- Chapter 8 Retailing, wholesaling, and direct marketing -- Chapter 9 Integrated marketing communications -- Chapter 10 Advertising and public relations -- Chapter 11 Personal selling and sales promotion. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | 06/24/2019 |
| Accession number | 77272 |
| Owner | NEJ |
| Purchase price | PHP 465.00 |
| Extent | copy 1 |
| PO No. | 2019-06-482 |
| ICS or PAR No. | 2019-1-0390 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | 06/24/2019 |
| Accession number | 77273 |
| Owner | NEJ |
| Purchase price | PHP 465.00 |
| Extent | copy 2 |
| PO No. | 2019-06-482 |
| ICS or PAR No. | 2019-1-0390 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 366 |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Textbooks |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 10903 |
| Personal name | Hult, G. Tomas M. |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4356 |
| Personal name | Pride, William M. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Filipiniana Section | 06/24/2019 | Fund 164 | F RUS | 465.00 | F RUS HF5415 F41 2013 | 00078357 | 09/07/2021 | c1 | 09/07/2021 | Books | 77272 | ||||
| Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Filipiniana Section | 06/24/2019 | Fund 164 | FIL | 465.00 | FIL HF5415 F41 2013 | 00078358 | 09/07/2021 | c2 | 09/07/2021 | Books | 77273 |