MARC details
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03267nam a2200337 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220721111247.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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210921b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
Ag9 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
11319 |
| Personal name |
Aguillana, Kathleen Mara R. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Effectiveness of social media functions in developing the competencies of selected online sellers in Cavite State University - Main Campus / |
| Statement of responsibility, etc. |
by Kathleen Mara R. Aguillana and Jassel Rochmel A. Parreño. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 49 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Arts in Journalism) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Arts and Sciences (CAS), Department of Languages and Mass Communication |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
AGUILLANA, KATHLEEN MARA R. and PARRENO JASSEL ROCHMEL A. Effectiveness of Social Media Functions in Developing the Competencies of selected Online Sellers in Cavite State University- Main Campus. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Prof. Lisette D. Mendoza. <br/>The study aimed to determine the existing competencies of online seller and the effectiveness of social media functions in developing the communicative and selling competencies of selected online sellers in Cavite State University- Main Campus. Descriptive survey method was used in this study. To gather data, a survey questionnaire was administered to 50 customers of online sellers in Cavite State University-Main Campus who were selected using snowball sampling. Frequency counts, percentages, means, and standard deviation were used as statistical tools. Results showed that social media functions such as Engagement, Response, and Promotion were effective in developing the competencies of online sellers in Cavite State University- Main Campus, including communicative competence and selling competence. Further, online sellers were found to be communicatively and strategically competent. In terms of communicative competence, the online sellers were found to be highly competent, grammatically, and strategically, by the participants. In selling competence, the online sellers were high in core and functional competence.<br/>The study revealed that social media functions such as engagement, response and promotion were effective in developing the competencies of online sellers. Social media were moderately effective in terms of engagement function, response and promotion functions. <br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
July 03, 2019 |
| Accession number |
T-8049 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
430 |
| Topical term or geographic name entry element |
Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
11321 |
| Topical term or geographic name entry element |
Online shopping |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
2381 |
| Course or Program |
Bachelor of Arts in Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
11322 |
| Personal name |
Parreño, Jassel Rochmel A. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3075 |
| Personal name |
Mendoza, Lisette D. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=72d4e769b573c876f46b70a9bde4eb4e">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=72d4e769b573c876f46b70a9bde4eb4e</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
