MARC details
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04709nam a2200349 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230328143136.0 |
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210922b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658 |
| Item number |
As1 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
11460 |
| Personal name |
Asa, Jomari T. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Promotional efficacy and competitive advantage of different amusement parks in Cavite / |
| Statement of responsibility, etc. |
by Jomari T. Asa, Mary Jean M. Balighot and Jeanica N. Guarino. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvii,112 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS), Department of Management |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
SARI T. ASAS, MARY JEAN M. BALIGHOT AND JENICA N. GUARINO. Promotional Efficacy and Competitive Advantages of Different Amusement Parks in Cavite. Undergraduate Thesis Bachelor of Science in Business Management major in Management. Cavite State University, Indang, Cavite. January 2018. Adviser: Grace A. Hagan <br/><br/>The study was conducted from October to December 2017 in different amusement <br/>part of Cavite, namely: People's Park, Picnic Groove, Sky Ranch, Paradizoo, Ginger Bed House_ Reptiland Adventure, Terra Verde Nature Farm, and Residence Inn Zoo. Descriptive research was used to provide further insights into research problems by diessilist the socio-demographic profile of the tourists in Cavite, the thematic characteristics of amusement parks such as man-made, zoo and theme park, the Ifpnaminial strategies used and how competitive are the different amusement parks. <br/>Descriptive statistical tools were used in presenting and analyzing all the data aired. Means, ranges and frequency counts were used to describe the socio-profile of the participants, the promotional strategies as well as the travel skit of the tourists. Mean values and standard deviation were used to described how <br/>psiianal strategies work (efficacy) and the competitiveness of the pre-identified ancient parks as perceived by the tourists. Furthermore, Friedman test was employed to measure the promotional efficacy and the competitive advantage of the different ananent parks. In overall results the study revealed that there is a significant difference in the tensational efficacy in terms of the thematic characteristic and there is a significant difference in the competitiveness in terms of thematic characteristic in different amusement parks in Cavite. Based on the findings, it can be viewed that in terms of how the promotional strategies work (efficacy) in accordance to its function, the use of social media and word at mouth was found to be significantly different as compared to other media. The findings of competitiveness revealed that based on the different aspects considered in the study, it was only in terms of safety and security measures where the participants found significant differences. Based on the result, the study recommended to the management to improve their promotional strategies and exert more efforts in promoting the amusement parks and maintain their facilities to attract more tourists. Management should provide more security and have a safety measure to ensure that the tourist is secured when they travel. It is one of the important competitive advantages of the amusement parks. For the tourist, they will be able to broaden their perspective about amusement parks la Cavite as a tourist destination. In addition it may help them to choose the better destination when they visit the amusement parks. For the future studies, they will expand the findings about the amusement parks, addressing the problem at hand as well as anticipate the future predicaments related to this study. They can use the findings here in their own study related to the topic discussed here <br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
September 26, 2018 |
| Accession number |
T-7996 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
9730 |
| Topical term or geographic name entry element |
Amusement parks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
8853 |
| Topical term or geographic name entry element |
Promotional strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
11461 |
| Personal name |
Balighot, Mary Jean M. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
11462 |
| Personal name |
Guarino, Jeanica N. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
2241 |
| Personal name |
Ilagan, Mary Grace A. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=e883ed26e5a84b92a65b26037abfd78e">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=e883ed26e5a84b92a65b26037abfd78e</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
