MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02648nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220614084729.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211130b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789386391124 (hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G155 |
| Item number |
A1C45 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
15005 |
| Personal name |
Choudhary, Arvind |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing in service industry : |
| Remainder of title |
airline, travel tours and hotel / |
| Statement of responsibility, etc. |
Dr. Arvind Choudhary. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi, India : |
| Name of publisher, distributor, etc. |
Random Publications, |
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
289 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Communication and sustainable tourism -- Travel operations and consultancy -- Computer applications -- Air transportation -- Rail transport -- Water transport -- Tourism products -- Marketing: concepts and practices -- Career opportunities.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"With global international tourist arrivals reaching one billion reach year, and growth only expected to increase, opportunities in the tourism industry are endless. Yet many destinations and tourism businesses fail to achieve success. Why are so many destinations struggling in a climate that is ripe of tourism: Marketing is a major part of the problem, but it is also an integral part of the solution. A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers; demands, all within ever diminishing budget constraints. As the title itself signifies, Marketing in Service Industry-Airline, Travel Tours and Hotel deals with diverse issues of marketing in tourism and tourism related fields including employment in airlines and hotels and other relatively peripheral but considerably important areas. A unique book of its kind so far as its content scope and seriousness of treatment are concerned, Marketing in Service Industry-Airline, Travel, Tours and Hotel is expected to be an invaluable guide for students seeking detailed information on the subject."--Back cover |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
BookQuick Marketing |
| Method of acquisition |
Purchased |
| Date of acquisition |
10/31/2019 |
| Accession number |
78109 |
| Owner |
NEJ |
| Purchase price |
PHP 6,295.50 |
| PO No. |
2019-10-818 |
| ICS or PAR No. |
2019-1-0678 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1810 |
| Topical term or geographic name entry element |
Tourism |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3985 |
| Topical term or geographic name entry element |
Sustainable tourism |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1812 |
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=e47c1782e9a1b84d1c7732e224470b0a">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=e47c1782e9a1b84d1c7732e224470b0a</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
