MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03076nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220131144347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220131b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012950625 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781285170435 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
F41 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
4357 |
| Personal name |
Ferrell, O. C. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing strategy : |
| Remainder of title |
text and cases / |
| Statement of responsibility, etc. |
O. C. Ferrell, Michael D. Hartline. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth edtion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
United States of America : |
| Name of publisher, distributor, etc. |
South-Western Cengage Learning, |
| Date of publication, distribution, etc. |
c2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 587 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 Setting the stage for marketing strategy -- Marketing in today's economy -- Strategic marketing planning -- Part 2 Discovering market opportunities -- Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- Part 3 Developing marketing strategy -- Customers, segmentation , and target marketing -- The marketing program -- Branding and positioning -- Part 4 Putting strategy into action -- Ethics and social responsibility in marketing strategy -- Marketing implementation and control -- Developing and maintaining long-term customer relationships -- Part 5 Cases -- Case 1 USA Today: Innovation in an evolving industry -- Case 2 Apple's winning marketing strategy -- Case 3 Monsanto balances the interests of multiple stakeholders -- Case 4 New Belgium brewing (A): gaining competitive advantage through socially responsible marketing -- Case 5 New Belgium brewing (B): developing a brand personality -- Case 6 Mattel confronts its marketing challenges -- Case 7 Mistine: Direct selling in the Thai cosmetics market -- Case 8 BP struggles to repair its tarnished reputation -- Case 9 Chevrolet: 100 years of product innovation -- Case 10 Wyndham worldwide adopts a stakeholder orientation marketing strategy -- Case 11 NASCAR: can't keep a good brand down -- Case 12 IndyCar: seeking a return to motorsports' fast lane -- Case 13 Zappos: delivering happiness -- Case 14 Sigma marketing: strategic marketing adaptation -- Case 15 Netflix fights to stay ahead of a rapidly changing market -- Case 16 Gillette: why innovation may not be enough -- Case 17 IKEA slowly expands its U.S. market presence -- Case 18 Sushilicious: standing out in a crowded field -- Case 19 Troble brews at Starbucks -- Case 20 Groupon -- Appendix Marketing plan worksheets. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
Creative Mind Books Center |
| Method of acquisition |
Purchased |
| Date of acquisition |
10/05/2017 |
| Accession number |
76402 |
| Owner |
NEJ |
| Purchase price |
PHP 10,497.50 |
| PO No. |
2017-09-0991 |
| ICS or PAR No. |
2017-1-0738 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
366 |
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
366 |
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
17727 |
| Personal name |
Hartline, Michael D. |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="https://books.google.com.ph/books?id=LakWAAAAQBAJ&printsec=frontcover&dq=marketing+strategy+text+and+cases&hl=en&sa=X&redir_esc=y#v=onepage&q=marketing%20strategy%20text%20and%20cases&f=false">https://books.google.com.ph/books?id=LakWAAAAQBAJ&printsec=frontcover&dq=marketing+strategy+text+and+cases&hl=en&sa=X&redir_esc=y#v=onepage&q=marketing%20strategy%20text%20and%20cases&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
