MARC details
| 000 -LEADER |
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| fixed length control field |
03403nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220207122032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220207b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789719654483 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HB615 |
| Item number |
Ac4 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
14714 |
| Personal name |
Acierto, Marife Agustin |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
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| Title |
Entrepreneurship : |
| Remainder of title |
K to 12 Basic Education Curriculum, Senior High School - Applied Track Subject / |
| Statement of responsibility, etc. |
Marife Agustin-Acierto. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Intramuros, Manila : |
| Name of publisher, distributor, etc. |
Unlimited Books Library Services & Publishing Inc., |
| Date of publication, distribution, etc. |
c2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 492 pages ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction -- Lesson 1 - Relevance of the course -- Lesson 2 - Key concepts and common competencies -- Lesson 3 - Core competencies in entrepreneurship -- Lesson 4 - Job opportunities -- Unit 1 Developing a business plan -- Lesson 1.1 - Identify the market problem -- Lesson 1.2 - Techniques on seeking, screening, and seizing opportunities -- Lesson 1.2.1 - Market need analysis -- Lesson 1.2.2 - Product: its nature and sustainability -- Lesson 1.2.3 - Viability, profitability, and customer requirements -- Lesson 1.2.4 - Best product for market need -- Lesson 2 - Recognize and understand the market -- Lesson 2.1 Selling proposition and value proposition -- Lesson 2.2.1 Target market -- Lesson 2.2.2 Customer requirements -- Lesson 2.2.3 - Market size -- Lesson 2.3 - Validate customer-related concerns -- Lesson 2.3.1 - Interview -- Lesson 2.3.2 - Focused group discussion (FGD) --Lesson 2.3.3 - Survey -- Lesson 3 Importance of marketing mix in the development of marketing strategy -- Lesson 3.1 - Marketing mix (7Ps) -- Lesson 3.1.1 - Product -- Lesson 3.1.2 - Place --Lesson 3.1.3 - Price -- Lesson 3.1.4 - Promotion -- Lesson 3.1.5. - People -- Lesson 3.1.6 - Packaging -- Lesson 3.1.7 Positioning -- Lesson 3.2 - Brand name -- Lesson 4 Demonstrate understanding of the 4Ms of operations -- Lesson 4.1 - 4Ms (Manpower, Machine, Method,, Materials) -- Lesson 4.1.1 - Product description -- Lesson 4.1.2 - Prototype of the product -- Lesson 4.1.3 - Testing of product prototype -- Lesson 4.1.4 - Service description of the product -- Lesson 4.1.5 - Raw materials -- Lesson 4.1.6 - Value/supply chain -- Lesson 4.1.7 - Recruitment -- Lesson 4.2 - Business model -- Lesson 4.3 - Revenues -- Lesson 4.4 - Costs -- Lesson 4.5 - Profits -- Lesson 4.6 - Financial statements -- Unit 2 Business implementation -- Lesson 5.1.1 - Business plan -- Lesson 5.1.2 - Business operation -- Lesson 5.1.3 - Product -- Lesson 5.1.4 - Business records -- Lesson 5.1.5 -- Bookkeeping -- Lesson 5.1.6 - Financial statements -- Lesson 5.1.7 - Income statement and balance sheet -- Lesson 5.1.8 Profit or loss -- Lesson 5.1.9 - Overall report -- Appendices. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
Great Books Trading |
| Method of acquisition |
Purchased |
| Date of acquisition |
09/10/2019 |
| Accession number |
77709 |
| Owner |
NEJ |
| Purchase price |
PHP 715.50 |
| PO No. |
2019-08-621 |
| ICS or PAR No. |
2019-1-0508 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1218 |
| Topical term or geographic name entry element |
Entrepreneurship |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1218 |
| Topical term or geographic name entry element |
Entrepreneurship |
| General subdivision |
Study and teaching |
| Form subdivision |
Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
18067 |
| Topical term or geographic name entry element |
Business education |
| General subdivision |
Textbooks |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=4438fb49d0379d0bde4c3471f3f57e54">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=4438fb49d0379d0bde4c3471f3f57e54</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
