MARC details
| 000 -LEADER |
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| fixed length control field |
04145nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240122120731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070509s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
380.1 |
| Item number |
T87 2001 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Tuscano, Rey Ann S. |
| Relator term |
author |
| 9 (RLIN) |
41947 |
| 245 10 - TITLE STATEMENT |
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| Title |
Philtranco service enterpises Inc., Pasay City / |
| Statement of responsibility, etc. |
by Rey Ann . Tuscano. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 68 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Field Study (BSBM - - Marketing) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
TUSCANO, REY ANN SERNAL. "Philtranco Service Enterprises, Inc. Pasay City." Undergraduate Field Study, Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite 2001. Adviser: Mrs. Ma. Corazon A. Buena.<br/> A field practice was conducted from October 17, 2000 to January 10, 2001 to expose the trainee to the management operation of the firm and at the same time apply the knowledge learned in the classrooms. Specifically, it aimed to: provide information about the activities of the administration department of the firm; describe the marketing practices of PSEI; and, identify the problems encountered by the firm and recommend feasible solutions to the problems identified. Philtranco Service Enterprises Inc. is engaged in the bus transportation business. It is consistently the most outstanding bus company for almost 86 years now. Information were obtained through interviews conducted with the company personnel and observation of the company's organization and management practices, service operations and marketing strategies. Due to the confidentiality of some records, the financial aspect was not given emphasis. The focus of the field study was on the administration department where the trainee was assigned. The daily activities in the administration department include recruitment of qualified employees for a specific job position, job evaluation, evaluation of salaries of personnel, upgrading benefit services of each employee and other labor relation activities. Reliability, comfort, fast and safe services are considered as the firm's major attraction customers. Five hundred units of buses are running to provide transport service of superior value in Metro Manila, Southern Luzon, Visayas and Mindanao through cost effectiveness. The firm provides terminals and booking stations for the convenience of its passengers and to further increase its market. Advertisement through yellow pages and comics magazines are the promotion tools used by the company. The most common problems faced by the firm are bus accidents. Prospects of a bus accident is a common problem faced or anticipated by most transport companies. To reduce the risk of accidents, the company should conduct monthly seminars to its drivers and conductors regarding ways of preventing road accidents and ensuring the safety of customers. The said seminar should be required and for free in order to encourage drivers and conductors to attend and become interested. Work assignment at the administration department involved doing clerical works such as filing of 201 files, computing, typing, and encoding of sickness benefits, photocopying important documents, encoding of meal allowance of drivers and conductors, transferring of files and receiving telephone calls. <br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted copy for the University Library |
| Date of acquisition |
06/04/2001 |
| Accession number |
FS-47 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
366 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Philtranco service enterprises Inc |
| 9 (RLIN) |
41974 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Buena, Ma. Corazon A. |
| 9 (RLIN) |
5683 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=bf3a105600f67d64a7947b87ca96a8dc">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=bf3a105600f67d64a7947b87ca96a8dc</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
