Wiley international encyclopedia of marketing / (Record no. 57653)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00733nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220321152211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140924s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781405161787 (set) |
| 245 10 - TITLE STATEMENT | |
| Title | Wiley international encyclopedia of marketing / |
| Statement of responsibility, etc. | editor's-in-chief, Jagdish Sheth, Naresh Malhotra. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, West Sussex, U. K. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7 v. : ill. ; 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Encyclopedias. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Encyclopedias. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumption (Economics) |
| General subdivision | Encyclopedias. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 852 ## - LOCATION | |
| -- | 46080.00 |
| -- | Forefront Book Co. Inc |
| -- | Fund 164 |
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