Marketing management : (Record no. 59836)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00721nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220321152258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060927s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130122173 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Statement of responsibility, etc. | Philip Kotler. |
| Remainder of title | analysis, planning, implementation, and control / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Millenium ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N. J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 718 p. ; 26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Prentice Hall International series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 852 ## - LOCATION | |
| -- | Donated by Ohio State Univ. |
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