MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03186nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230606094320.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070517s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
V29 2003 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vanguardia, Janice V. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Megaworld Properties and Holdings, Inc., Senator Gil Puyat, Avenue Makati City / |
| Statement of responsibility, etc. |
by Janice V. Vanguardia. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2003. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 53 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Field study (B.S.B.M.--Marketing) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
VANGUARDIA, JANICE VILLAPANDO. Megaworld Properties and Holdings, Inc., Senator Gil Puyat Avenue Makati City. A Field Study. Bachelor of Science in Business Management, major in Marketing, Cavite State University. Indang, Cavite. April 2003. Adviser: Ms. Lina C.Abogadie.<br/><br/>A three — month field study was conducted from November 7,2002 to February 7, 2003 at Megaworld Properties and Holdings, Inc., to give opportunities for the author to apply her knowledge and skills in business management, gain more knowledge from actual business operations, describe the organization in terms of human resources, marketing, and financial aspects, identify the problems encountered by the personnel and recommend feasible solutions.<br/><br/>Megaworld Properties and Holdings Inc. is engaged in the development and marketing of affordable housing projects either in the form of condominium communities or house- and-lot packages, and to limited extent, commercial and office space and mixed-used complexes. Megaworld Properties and Holdings Inc. have two marketing groups, the High Rise Projects Division and the Horizontal Project Division. Horizontal Project Division markets the company’s horizontal developments, such as house-and-lot packages and subdivision lots.<br/><br/>Financial statements were analyzed to evaluate the financial performance of MPHI from 2000 to 2001.<br/><br/>Among the problems encountered by the company were losses incurred due to Asian crisis, political instability and presence of aggressive competitors. Other encountered were delays in preparation of contracts, delays in completion of the project, and dissatisfaction of clients were on the quality of the material used in the housing units. Problems can be solved by aggressive marketing strategies. Attracting prospective buyers by giving reasonable interest rates and high quality units can be done.<br/><br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
07/18/2007 |
| Accession number |
FS-190 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing management |
| 9 (RLIN) |
5600 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abogadie, Lina C. |
| 9 (RLIN) |
25 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=3dbe7843052784d0ce929c7a598a9b4b">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=3dbe7843052784d0ce929c7a598a9b4b</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
