MARC details
| 000 -LEADER |
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03931nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220714103611.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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220328b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.1068 |
| Item number |
R33 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
21496 |
| Personal name |
Reyes, Roseann D. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing strategies of General Trias dairy raisers multipurpose cooperative / |
| Statement of responsibility, etc. |
by Roseann D. Reyes. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 73 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Case Study (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS), Department of Management |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
REYES, ROSEANN D. Marketing Strategies of General Trias Dairy Raisers Multi- Purpose Cooperative, Santiago General Trias, Cavite. Case Study. Bachelor of Science in Business Management, Major in Marketing Management. Cavite State University, Indang Cavite, January 2019. Adviser: Ms. Betsy Rose S. Fidel.<br/><br/>A case study was conducted at General Trias Dairy Raisers Multi-Purpose Cooperative, located at Barangay Santiago, General Trias, Cavite, from September 25, to November 8, 2018. It aimed to: (1) describe the company profile of General Trias Dairy Raisers Multi-Purpose Cooperative; (2) identify the products offered by the Cooperative; (3) analyze the process flow in marketing products; (4) identify the cooperative’s marketing strategies; (5) analyze the cooperative’s marketing strategies using the strengths, weaknesses, opportunities and threats (SWOT) analysis; and (6) determine the problems encountered by General Trias Dairy Raisers Multi-Purpose Cooperative in terms of marketing and recommend possible solutions to the problems identified.<br/><br/>The data were collected from both primary and secondary sources. Primary data on the marketing strategies, firm history, organization, and management were collected from the staff, Chairman of the Board, and manager of the cooperative. Moreover, actual marketing strategies and its implementation were obtained through observation and interview with the marketing managers and sales personnel. Secondary data, on the other hand, were derived from the files and records of General Trias Dairy Raisers Multi- Purpose Cooperative.<br/><br/>From the data gathered, the purpose of the marketing strategies of General Trias Dairy Raisers Multi-Purpose Cooperative is to sustain its market and promote the product. The current marketing strategies of the company ensure the availability and consistency of its products. Among the marketing strategies employed include the participation in exhibits and client visits.<br/><br/>The firm must update the social media site to attract more clients to monitor social connections and to have ease and retrieval of documents in the placement, release, recording, and inventory of orders. Another thing, the internet connection must be upgraded because this can be very beneficial to businesses that are targeting the younger audience and to make sure that the files needed by partner agencies are easily accessible.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
05/30/2019 |
| Accession number |
CS-573 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
21497 |
| Topical term or geographic name entry element |
General Trias Dairy Raisers Multipurpose Cooperative |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
366 |
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1220 |
| Topical term or geographic name entry element |
Strategic planning |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
1536 |
| Personal name |
Fidel, Betsy Rose S. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=823ae700a9c85c6e13fe26af03123ed8">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=823ae700a9c85c6e13fe26af03123ed8</a> |
| Link text |
Click here to view abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
