MARC details
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05822nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220714104041.0 |
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220328b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
H43 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
21504 |
| Personal name |
Hernandez, Ryan Justine D. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Cognitive and effective behavior in purchase decision of millennials in Cavite towards purchasing footwear in the Philippines / |
| Statement of responsibility, etc. |
by Ryan Justine D. Hernandez, Bea M. Monton and Geraldine P. Vallejos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xviii, 75 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS), Department of Management |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
HERNANDEZ, RYAN JUSTINE D., MONTON BEA M., AND VALLEJOS, GERALDINE P. Cognitive and Affective Behavior in Purchase Decision of Millennials Towards Purchasing Footwear in the Philippines. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang Cavite. June 2019. Adviser: Ms. Tania Marie P. Melo.<br/><br/>The study was conducted to identify the cognitive and affective behavior in purchase decision of Millennials towards purchasing footwears. The study was conducted to determine the socio-economic profile of the Millennials, determine the brands of sneakers that are mostly purchased by Millennials, cognitive behavior of the Millennials, affective behavior of the Millennials, purchase decisions of Millennials towards purchasing footwear, significant relationship between socio-economic profile and cognitive behavior of Millennials, significant relationship between socio-economic profile and affective behavior of Millennials, significant relationship between socio- economic profile and purchase decision of Millennials, significant relationship between cognitive behavior and purchase decision of Millennials, and significant relationship between affective behavior and purchase decision of Millennials towards purchasing footwear in the Philippines.<br/><br/>The findings of the study can provide owners, producers, and entrepreneurs of footwear the results about the cognitive and affective behavior of the Millennials and their purchase decision. Whereby with clearer ideas on the factors affecting the cognitive and affective buying behavior and purchase decision of the Millennials and serve as a guide in determining the brand of footwear that will be demanded by the consumers. This study could also serve as a reference material for the students if they will conduct similar studies in the future.<br/><br/>The results showed that majority of the respondents were in the age group of 18 to 22 years old. Most of them are male having a percentage of 55. Also, majority of the respondents are single with a percentage of 85. Lastly, 1,500 to 21,400 monthly family income took the highest percentage of 68. The most purchased brand of sneakers nowadays is Nike, followed by some of the notable foreign brand of sneakers.<br/><br/>The results showed that younger, male, married, and Millennials with high monthly family income are purchasing sneakers most of the time using their affective behavior also called as impulse buying than using their cognitive behavior.<br/><br/>Based on the result, the researchers recommend that the manufacturer, entrepreneur and seller of sneakers must put extra effort in giving information about the sneakers because there is a lesser number of female Millennials who are not aware about the quality and features of the product. Since single Millennials purchase sneakers more than married Millennials, the manufacturer, entrepreneur and seller of sneakers must think of ideas, ways and techniques that will capture the heart of single Millennials to make them purchase the sneaker.<br/><br/>In addition, the researchers found out that Millennials purchase Nike more than other brands that’s why the researchers recommend to other brands of sneakers to create something new, continuously innovate the models of sneaker to provide the consumers their needs and wants about sneakers in order to follow the leading brand, or much better become the leading brand.<br/><br/>The manufacturer, entrepreneur and seller of sneakers must give their best offerings of good quality sneakers. The durability, comfortability and good styles of the sneakers should maintain and improve because based on the result, Millennials most considered the experience in their cognitive behavior.<br/><br/>Lastly, for the future researcher, the researchers of this study recommend identifying what type of footwear the Millennials are buying and what factor affects their purchase decision in this type of footwear. The researchers also recommend investigating if the educational attainment of the participants will have an impact on their cognitive and affective buying behavior.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
07/24/2019 |
| Accession number |
T-8450 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
5600 |
| Topical term or geographic name entry element |
Marketing management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
21505 |
| Topical term or geographic name entry element |
Buying behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
3354 |
| Topical term or geographic name entry element |
Consumer behavior |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
21506 |
| Personal name |
Monton, Bea M. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
21507 |
| Personal name |
Vallejos, Geraldine P. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
2499 |
| Personal name |
Melo, Tania Marie P. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=106b90ae0e9a4f29d792a17c50999b5f">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=106b90ae0e9a4f29d792a17c50999b5f</a> |
| Link text |
Click here to view abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
