MARC details
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04684nam a2200361 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220717223427.0 |
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220623b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
371.822 |
| Item number |
Al7 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
25355 |
| Personal name |
Alon-Alon, Yannagail |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Gender differences in purchase intention towards electronic devices among consumers in selected Cities of Cavite / |
| Statement of responsibility, etc. |
by Yannagail Alon-Alon, Ma. Angelica D. De Castro and Khatelyn U. Quiniquini. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xv, 129 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS), Department of Management |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
ALON-ALON, YANNAGAIL; DE CASTRO, MA. ANGELICA D.; QUINIQUINI, KHATELYN U. Gender Differences in Purchase Intention towards Electronic Devices among Consumer in selected Cities of Cavite Undergraduate Thesis. Bachelor of Science in Business Management Major in Marketing Management, Cavite State University, Indang, Cavite. June 2019. Adviser Ms. Tania Marie P. Melo.<br/><br/>The study was conducted on selected cities of Cavite, namely: Dasmarinas City, Imus City, Bacoor City, Tagaytay City, and Cavite City from January to May 2019. The study aimed to determine the gender differences in purchase intention towards electronic devices among consumers.<br/><br/>The participants of the study were ages from 18-65 years old. Majority of them are single and female, late adolescent with 43 percent, most of them have an occupation with the range of monthly income Php30,000 with frequency of 170.<br/><br/>In the factors affecting the purchase intention of the respondents towards the price, brand name, accessibility, location, and after-sales service, the researchers used the Likert scale. The factors affecting the level of purchase intention of the respondents on the electronic devices was verbally interpreted as “Influential” on the greatest number of indicators.<br/><br/>The most preferred factors affecting the purchase intention of the male and female respondents was the aftersales service with the mean of 4.23. Majority of both male and female consumers purchased the top four electronic devices namely mobile phones, household technologies, entertainment devices and laptops.<br/><br/>The overall results in gender of the respondents and their level of purchase intention had a highly significant relationship towards the electronic devices in terms of mobile phones, laptop, entertainment devices and portable gaming devices.<br/><br/>However, the gender of the respondents did not have any significant relationship to household technologies.<br/><br/>The result revealed that there is no significant difference between the gender of the respondents and the level of purchase intention towards electronic devices. Also there is no significant difference between the gender of the respondents and the factors affecting the level of purchase intention towards the price, brand name, accessibility, location and after sales service of the electronic devices. Moreover, there is no significant difference between the gender of the respondents and the level of purchase intention on the electronic devices among consumers.<br/><br/>The study recommends that the electronic manufacturer/ retailer must ensure that the technology they offer is easy to operate and install for their customer convenience. For business marketers, the study will help the latter to focus on the advances in modern technology to cope up with the rapid changes in the market and<br/>for them to be able to compete with other manufacturers and for the researchers, an in depth study may be conducted to include other characteristics of the respondents.<br/><br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
09/04/2019 |
| Accession number |
T-8221 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
5267 |
| Topical term or geographic name entry element |
Gender identity |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
15765 |
| Topical term or geographic name entry element |
Social perception |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
21602 |
| Topical term or geographic name entry element |
Discrimination |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
25356 |
| Personal name |
De Castro, Ma. Angelica D. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
25357 |
| Personal name |
Quiniquini, Khatelyn U. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
2499 |
| Personal name |
Melo, Tania Marie P. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b99f4b88cb8408bfba581d659783e89e">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b99f4b88cb8408bfba581d659783e89e</a> |
| Link text |
Click here to view abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
