MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02810nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240318092038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230214b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292269245 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Cavite State University - Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.33 |
| Item number |
Sch3 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G. |
| 9 (RLIN) |
4980 |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior / |
| Statement of responsibility, etc. |
Leon G. Schiffman, Joe Wisenblit. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Twelfth edition. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, England : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
c2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
508 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART1: CONSUMERS, MARKETERS, AND TECHNOLOGY -- Consumer Behavior and Technology -- Market Segmentation and Real-Time Bidding -- PART 2: THE CONSUMER AS AN INDIVIDUAL -- Consumer Motivation and Personality -- Consumer Perception and Positioning -- Consumer Learning -- Consumer Attitude Formation and Change -- PART 3: COMMUNICATION AND CONSUMER BEHAVIOR -- Persuading Consumers -- From Print and Broadcast to Social Media and Mobile Advertising -- Reference Groups and Communities, Opinion Leaders, and Word-of-Mouth -- PART 4: SOCIAL AND CULTURAL SETTINGS -- The Family and Its Social Standing -- Cultural Values and Consumer Behavior -- Subcultures and Consumer Behavior -- Cross-Cultural Consumer Behavior: An International Perspective -- PART 5: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH -- Consumer Decision-Making and Diffusion of Innovations -- Chapter 15: Marketers’ Ethics and Social Responsibility -- Consumer Research. <br/><br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Marketing is constantly evolving. Marketers are shifting from universal ads to dynamic, customized ones; from audience segments to audience impressions. Through these changes, the challenge has remained the same- to understand how and why consumers make their decisions.<br/>As its guiding principle, the twelfth edition of Consumer Behavior examines the dynamic between the consumer and the marketer who wishes to learn more about their buying choices. With a focus on the strategic applications of understanding consumer behaviour, this book help students to acquire the skills to plan, develop, and implement a marketing strategy with greater precision."--Back cover<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
C & E Publishing, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
09/22/2021 |
| Accession number |
79875 |
| Owner |
pnr |
| Purchase price |
PHP 3,193.20 |
| PO No. |
2021-06-336 |
| ICS or PAR No. |
2021-1-0309 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
3354 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wisenblit, Joe |
| 9 (RLIN) |
32941 |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a28762b4a350a598cb04b7fd98495c06">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a28762b4a350a598cb04b7fd98495c06</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
