MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04496nam a2200349 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230912121934.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210107b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381 |
| Item number |
C88 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cruzat, Maylyn B. |
| 9 (RLIN) |
36548 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Awareness and attitude towards mobile electronic payment system of millenials and Generation Z in selected cities of Cavite / |
| Statement of responsibility, etc. |
by Maylyn B. Cruzat, Shaine A. Nazareno and Xandra May S. Santos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 71 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| College and Department |
College of Economics, Management and Development Studies (CEMDS). |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
CRUZAT MAYLYN B., NAZARENO SHAINE A. and SANTOS, XANDRA MAY S.,<br/>Awareness and Attitude towards Mobile Electronic Payment System of Millennials and<br/>Generation Z in Selected Cities of Cavite. Undergraduate Thesis. Bachelor of Science in<br/>Business Management major in Marketing. Cavite State University, Indang, Cavite.<br/>January 2020. Adviser: Mr. Roderick M. Rupido.<br/>The study investigated the awareness level of generation Z and millennials on a mobile<br/>electronic payment system and their attitude towards it. Mobile electronic payment system is<br/>simply defined as paying for goods and or services on the internet. It includes all financial<br/>operations using electronic devices such as smartphones or tablets. Specifically, this study<br/>aimed to: (1) determine the demographic profile of the participants; (2) determine the<br/>purchasing habit of millennials and generation Z users of a mobile electronic payment system;<br/>(3) determine the awareness level of the participants on mobile payment services; (4) determine<br/>the attitude of the participants in terms of the security, privacy, and convenience of mobile<br/>payment system; (5) ascertain if there is a significant relationship between demographic profile<br/>of participants and their attitude towards mobile payment; (6) ascertain if there is a significant<br/>difference between purchasing habit and attitude of millennials and generation Z; (7) and<br/>ascertain if there is a significant relationship between the awareness level and attitude of<br/>participants on mobile electronic payment system.<br/>The researchers used a correlational and descriptive type of research design. Primary<br/>data were collected by executing field survey and secondary data were gathered from related<br/>research studies, published articles and journals. The study covered two cities in Cavite namely:<br/>Imus City and Dasmariñas City. A total of 384 generation Z and millennials participated in this<br/>study. Results showed that the majority of the mobile payment users were generation Z, ages<br/>19 years old and below, female, single, and college students and graduates.<br/>Generation Z was moderately aware of the services that mobile payment providers have<br/>offered. Millennials, on the other hand, were extremely aware. The participants showed a<br/>favorable attitude in terms of the privacy, security, and convenience of the mobile payment<br/>system. According to the results of the study, the majority of the participants learned about<br/>mobile payment through social media. The most used mobile payment providers were GCash<br/>and followed by Pay Maya. Results also indicated that cash is still the preferred mode of<br/>payment of both millennials and generation Z when purchasing goods or services. Furthermore,<br/>results showed that generation Z and millennials' awareness level and attitudes towards mobile<br/>electronic payment system have a significant relationship. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
02/11/2020 |
| Accession number |
T-8768 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic payment |
| 9 (RLIN) |
35289 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mobile payment |
| 9 (RLIN) |
35290 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Course or Program |
Bachelor of Science in Business Management |
| 9 (RLIN) |
1343 |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nazareno, Shaine A. |
| Relator term |
author |
| 9 (RLIN) |
36549 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Santos, Xandra May S. |
| Relator term |
author |
| 9 (RLIN) |
36550 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rupido, Roderick M. |
| Relator term |
adviser |
| 9 (RLIN) |
2368 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Port |
80 |
| Link text |
Click here to view the Abstract and Table of Contents |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=094a5a668ba30e8e0f5c43c56eb32aee">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=094a5a668ba30e8e0f5c43c56eb32aee</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
