MARC details
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04276nam a2200361 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20231204141409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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210107b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.812 |
| Item number |
Ab3 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Abella, Kenny Rose A. |
| 9 (RLIN) |
39059 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Customer satisfaction towards selected online shopping platforms during the COVID-19 pandemic / |
| Statement of responsibility, etc. |
by Kenny Rose A. Abella, Emily Y. De Guzman and Leah Rose M. Macajelos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xv, 98 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS). |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
ABELLA, KENNY ROSE A, DE GUZMAN, EMILY Y, MACAJELOS, LEAH ROSE M. Customer Satisfaction Towards Selected Online Shopping Platforms During the Covid-19 Pandemic. Undergraduate Thesis. Bachelor of Science in Business Management and major in Marketing Management. Cavite State University, Indang, Cavite. August 2022. Adviser: Ms. Tania Marie P. Melo. <br/><br/> In recent years, the Philippines' shopping environment has been driven by retail since distribution and online means seemed to be the key barriers to internet shopping in the country. It was not until the pandemic came which kept the majority under quarantine that online purchasing took off. This study was conducted from February 2021 -- January 2022 in Cavite State University-Main Campus to investigate the satisfaction of the customers in online shopping platforms. Specifically, the study aimed to: (a) determine the profile of the participants in terms of age, sex and money allotted for shopping; (b) identify the most preferred online shopping platform of the customers in purchasing; (c) determine the level of satisfaction of the customers in using selected online shopping platforms in terms of product quality, website design, security, price and delivery service; (d) determine if there is a significant relationship between the profile of participants and their most preferred online shopping platform; (e) assess if there is a significant relationship between profile and customer satisfaction. Quantitative descriptive- correlational approach was used. There were three hundred eight (308) participants from the College of Economics, Management and Development Studies. The male and female participants' age ranged from 17-24 years old. Money allotted for shopping mostly ranged from 0-500 pesos. Shopee was their most preferred online shopping platform to visit and purchase products and services online. There were five factors affecting customer satisfaction in online shopping. According to the findings, customers were satisfied in product quality, website design, price and security while the majority remained neutral in terms of delivery of service. It was revealed that there was no significant relationship between the profile of the participants and online shopping platforms. Similarly, there was no significant relationship between the profile of the participants and customer satisfaction. Future researchers may want to explore using a website to disseminate their survey. This will allow them to reach a broader audience and may also help improve researcher credibility by demonstrating that they are committed to transparency.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
10/10/2022 |
| Accession number |
T-9093 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Customer satisfaction |
| 9 (RLIN) |
21786 |
| General subdivision |
Online shopping |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online shopping |
| 9 (RLIN) |
11321 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet shopping |
| 9 (RLIN) |
7268 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Course or Program |
Bachelor of Science in Business Management |
| 9 (RLIN) |
1343 |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
De Guzman, Emily Y. |
| Relator term |
author |
| 9 (RLIN) |
39068 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Macajelos., Leah Rose M. |
| Relator term |
author |
| 9 (RLIN) |
39069 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Melo, Tania Marie P. |
| Relator term |
adviser |
| 9 (RLIN) |
2499 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Port |
80 |
| Link text |
Click here to view the Abstract and Table of Contents |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=908c4e8fcdc7b9644775b698cfe2cd08">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=908c4e8fcdc7b9644775b698cfe2cd08</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
