Influence of content marketing appeals on attitude and purchase intention of Caviteños towards the fast food industry / (Record no. 62993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01581nam a2200349 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231212135207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070420s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | B19 2022 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bale, Christine Mae P. |
| Relator term | author |
| 9 (RLIN) | 40868 |
| 245 10 - TITLE STATEMENT | |
| Title | Influence of content marketing appeals on attitude and purchase intention of Caviteños towards the fast food industry / |
| Statement of responsibility, etc. | by Christine Mae P. Bale, Sean Fernan S. Columna, Princess Jecel P. Verbo and Vincent D. Zaragoza. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indang, Cavite : |
| Name of publisher, distributor, etc. | Cavite State University- Main Campus, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 78 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE | |
| College and Department | College of Economics, Management and Development Studies (CEMDS). |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Method of acquisition | Submitted to the University Library |
| Date of acquisition | 11/08/2022 |
| Accession number | T-9231 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 3354 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 366 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Course or Program | Bachelor of Science in Business Management |
| 9 (RLIN) | 1343 |
| Major | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Columna, Sean Fernan S. |
| Relator term | author |
| 9 (RLIN) | 40869 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Verbo, Princess Jecel P. |
| Relator term | author |
| 9 (RLIN) | 40870 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zaragoza, Vincent D. |
| Relator term | author |
| 9 (RLIN) | 40871 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Melo, Tania Marie P. |
| Relator term | adviser |
| 9 (RLIN) | 2499 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Port | 80 |
| Link text | Click here to view the Abstract and Table of Contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses / Manuscripts |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Theses Section | 11/08/2022 | Submitted copy to the University Library | THESIS/SP | 600 | 658.8 B19 2022 | 00083608 | 12/12/2023 | 12/12/2023 | Theses / Manuscripts | T-9231 |