MARC details
| 000 -LEADER |
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| fixed length control field |
03501nam a2200325 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240417171946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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240304b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
Cavite State University - Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.23 |
| Item number |
J15 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Jacobo III, Antonio S. |
| 9 (RLIN) |
42997 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Comparison of selected mass communication theories in Mcquail's Mass Communication Theory (4th edition) and in www.wikipedia.org / |
| Statement of responsibility, etc. |
Antonio S. Jacobo III. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 68 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Arts in Mass Communication - - Journalism) Cavite State University <br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Arts and Sciences, (CAS). Department of Languages and Mass Communication. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
JACOBO II, ANTONIO S. Comparison of Selected Mass Communication Theories in McQuail’s Mass Communication Theory (4" edition) and in www.wikipedia.org, Undergraduate Thesis Bachelor of Arts in Mass Communication, Cavite State University, Indang, Cavite. March 2010. Adviser: Ms. Bettina Joyce P. Ilagan.<br/><br/>The study is a comparison of selected Mass Communication Theories in McQuail’s Mass Communication Theory (4% edition) and in www. wikipedia.org. It was conducted from November 2009 to March 2010 at Cavite State University, Indang, Cavite.<br/><br/>To evaluate McQuail’s Mass Communication Theory (4" edition) and www.wikipedia.org, the researcher determined and analyzed their similarities and differences in terms of the proponents and premises of the selected Mass Communication theories presented in the two materials.<br/><br/>The research design used was comparative content analysis. The researcher used purposive sampling to further analyze and determine the comparison of selected Mass Communication Theories in McQuail’s Mass Communication Theory (4" edition) and in www.wikipedia.org. Purposive sampling was employed in selecting the universe of texts for the study. The researcher used a thematic table to further discuss the selected Mass Communication Theories from two materials used. The study was conducted in Cavite State University-Main Campus from November 2009 to March 2010.<br/><br/>Five out of six Mass Communication theories have similar proponents from two references named as Agenda-setting Theory, Cultivation Theory, and Information Theory, Media effects Theory, and Uses and Gratification Theory. The theories have its modified date with the complete web addressed to further justify its reliability. Moreover, the proponents from the selected Mass Communication Theories have different approach in discussing the theories. Results of premise in both materials, revealed similar findings when discussed the theories. Lastly, in both materials theories were well explained,analyzed and exemplified. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
12/06/2011 |
| Accession number |
T-4443 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass communication |
| 9 (RLIN) |
20960 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Mass media |
| 9 (RLIN) |
734 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Course or Program |
Bachelor of Arts in Mass Communication |
| 9 (RLIN) |
1347 |
| Major |
Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ilagan, Bettina Joyce P. |
| 9 (RLIN) |
5066 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=21ad7b8c5a8f44098caa632a5da93bdc">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=21ad7b8c5a8f44098caa632a5da93bdc</a> |
| Link text |
Click here to view the Abstract and Table of Contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
