Marketing in Asia / (Record no. 63609)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01450nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240416101633.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240416b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259007897 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Cavite State University - Main Campus Library |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12 |
| Item number | A8M34 2013 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing in Asia / |
| Statement of responsibility, etc. | Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Asia Global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | lvi, 822 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | "Printed in Singapore."--Copyright page. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | Creative Mind Books Center |
| Method of acquisition | Purchased |
| Date of acquisition | 10/05/2017 |
| Accession number | 76395 |
| Owner | NEJ |
| Purchase price | PHP |
| Extent | PHP 4,012.00 |
| PO No. | 2017-09-0991 |
| ICS or PAR No. | 2017-1-0738 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 366 |
| Geographic subdivision | Asia |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 9 (RLIN) | 4702 |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Theng, Lau Geok |
| 9 (RLIN) | 9501 |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven W. |
| 9 (RLIN) | 9502 |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William |
| 9 (RLIN) | 9503 |
| Relator term | author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Link text | Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Reserve Section | 10/05/2017 | Fund 164 | RUS | 4012.00 | RUS HF5415.12 A8M34 2013 | 00077969 | 04/16/2024 | 04/16/2024 | Books | 76395 |