MARC details
| 000 -LEADER |
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04402nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240513150956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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240430b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
Cavite State University - Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.516 |
| Item number |
C76 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Constante, Darren James P. |
| 9 (RLIN) |
44917 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Preferences for skin care clinics and their services in Cavite / |
| Statement of responsibility, etc. |
Darren James P. Constante. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 92 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Marketing--Marketing) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies. (CEMDS), Department of Management |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
CONSTANTE, DARREN JAMES P. Gender Preferences for Selected Skin Care Clinics and their Services in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2011. Adviser: Ms. Iluminada R. Hernandez.<br/><br/>The study was conducted in selected municipalities and cities of Cavite namely: Dasmarinas City, Imus, Bacoor, Gen. Trias and Tagaytay City. The number of respondents from each area was determined using quota sampling technique.<br/><br/>The study was designed to describe the socio-economic characteristics of male and female consumers of selected skin care clinics in Cavite; differentiate their services commonly availed; identify the level of male and female preferences for skin care clinic consumer on the factors that influence in availing services; ascertain the relationships between male and female service preference and socio-economic characteristic of the consumers of selected skin care clinic; ascertain the relationships between male and female service preference and the factors that influence them in availing the service.<br/><br/>The data were analyzed using descriptive analytical tools such as frequency count, weighted mean, percentage and ranking for socio-economic characteristics and services commonly availed by male and female consumer. A three-point rating scale was used to determine their level of preference on the factors influence them in availing the services. Chi-square test was also utilized to determine the relationship between male and female service preference and socio-economic characteristic of the consumers of selected skin care clinic and the relationships between male and female service preference and the factors that influence them in availing the service.<br/><br/>Results of the study showed that most of the male and female respondents belonged to the age group of 18 to 29 years old, most of them were college graduates and with the average household size of four members. <br/><br/>The study also revealed that the majority of male consumers had a monthly income ranging from PhP 5,000 to PhP 28,999, while for the female consumers the majority of them also had a monthly income of PhP 5,000 to PhP 28,999. Majority of both male and female consumers availed the top three services namely: facial services, whitening services and spa services respectively. However among these three services, female availed those services more often. Most male and female consumers availed the different services of skin care clinic because of a warm and very accommodating attitudes of their service personnel with nice ambient conditions which means having good music, cool temperature, pleasant odor, relaxing colors and lightings.<br/><br/>Civil status and monthly income of male consumers have a significant relationship with their service preference but for female consumers, age and civil status has significant relationship with their service preference. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
06/06/2012 |
| Accession number |
T-4704 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Production economics |
| 9 (RLIN) |
13051 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Skin care clinics |
| 9 (RLIN) |
44920 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Course or Program |
Bachelor of Science in Business Management |
| 9 (RLIN) |
1343 |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hernandez, Iluminada R. |
| 9 (RLIN) |
16495 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
Click here to view the Abstract and Table of Contents |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ac6e26f93518ddd8e89a78458ed5b5d4">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ac6e26f93518ddd8e89a78458ed5b5d4</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
