MARC details
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04357nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240531160756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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240528b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
Cavite State University - Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
384.53 |
| Item number |
B83 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Brubio, Eloisa B. |
| 9 (RLIN) |
45871 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Brand preference for mobile phones and network providers among students of selected universities in Cavite / |
| Statement of responsibility, etc. |
Eloisa B. Brubio. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 57 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management-- Marketing) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies. (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
BRUBIO, ELOISA BARREYRO. Brand Preference for Mobile Phones and Network Providers Among Students of Selected Universities in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing Management Cavite State University, Indang, Cavite. April 2012. Adviser: Ms. Lina C. Abogadie.<br/><br/>A study was undertaken to determine the brand preference of selected mobile phones and network providers in selected universities of Cavite. Specifically, it aimed to describe the socio — economic characteristics of the students; identify the students’ reason for choosing a mobile brand and network provider; determine the attribute the students consider in choosing a brand; determine the information sources that influences students’ brand preference; ascertain the relationship of the students’ socio -— economic characteristics and their type of university with their preference for mobile phones and network providers.<br/><br/>Data were gathered from students of the selected universities of Cavite, namely: De LaSalle University - Dasmarifias, Philippine Christian University - Dasmarinas, Cavite State University - Indang, Technological University of the Philippines — Dasmarinas and Polytechnic University of the Philippines - Maragondon. The data were analyzed using descriptive measures such as mean, frequency count, and percentage. Likewise, Chi — square test was used to determine the relationship of the students’ socio —economic characteristics and their type of university with their preference for mobile phones and network providers.<br/><br/>The age of the respondents ranged from 15 to 27 years with a mean of 18 years, 60 percent of them were female, while 40 percent were male. The average daily allowance of the respondents ranged from Php30 to Php500 with an average of Phpl 59.<br/><br/>The preferred brand of students for mobile phone was Nokia with 44 percent, while the preferred brand of network provider was Globe with 42 percent<br/><br/>Students’ preferred feature was wifi — connectivity (36%) while the preferred service was unlimited call and text promotion (45%).<br/><br/>Most of the students consider performance attributes or the functionality of the product in choosing a particular mobile phone brand and network provider. The most<br/>influential source of information of the students on deciding on the preferred brand of mobile phone (65%) and network provider (69%) was the personal source or the members of the family, friends and other relatives.<br/>The results of the chi — square test revealed that age and average daily allowance were significantly associated with the respondents’ preference for brand of mobile phone, while gender and average daily allowance were significantly related to the student’s network preference.<br/>Moreover, the type of university the students are enrolled was found to be highly associated with their preference for mobile phone and network provider. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
05/01/2012 |
| Accession number |
T-4608 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Cell phones |
| 9 (RLIN) |
17102 |
| General subdivision |
Social Aspects |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Course or Program |
Bachelor of Science in Business Management |
| 9 (RLIN) |
1343 |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Abogadie, Lina C. |
| 9 (RLIN) |
25 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
Click here to view the Abstract and Table of Contents |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=4e6f3aeebb1bfd69c37d934a84daea96">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=4e6f3aeebb1bfd69c37d934a84daea96</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
