Consumer buying behavior towards herbal-based food supplements in selected towns of Cavite / (Record no. 64020)

MARC details
000 -LEADER
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003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240531155355.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240528b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Cavite State University - Main Campus Library
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381.3
Item number B87 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bulaclac, Victoria H.
9 (RLIN) 45876
Relator term author
245 10 - TITLE STATEMENT
Title Consumer buying behavior towards herbal-based food supplements in selected towns of Cavite /
Statement of responsibility, etc. Victoria H. Bulaclac.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Indang, Cavite :
Name of publisher, distributor, etc. Cavite State University- Main Campus,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 40 pages :
Other physical details illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Thesis (Bachelor of Science in Business Management--Marketing) Cavite State University. <br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
508 ## - CREATION/PRODUCTION CREDITS NOTE
College and Department College of Economics, Management and Development Studies. (CEMDS), Department of Management
520 3# - SUMMARY, ETC.
Summary, etc. BULACLAC, VICTORIA H. Consumer Buying Behavior Towards Herbal- based Food Supplements in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang Cavite, April 2012. Thesis Adviser. Ms. Ituminada R. Hernandez.<br/><br/>This study aimed to describe the socio-demographic profile of consumers in terms of age, gender, civil status, educational attainment, monthly income and household size; determine the buying process in terms of need recognition, information search, evaluation of alternatives, buying decision and post-purchase behavior; determine the significant relationship between the behavior of respondents and their socio-demographic characteristics; and determine the significant difference in buying behaviors of consumers of herbal-based food supplements when they are grouped according to their demographic profile.<br/><br/>One hundred fifty consumers of herbal-based food supplements from selected towns of Cavite such as: Dasmarinas, Bacoor, Imus, General Trias and Tanza were used in the study. Frequency count, mean, range and percentage, were used to describe the<br/>socio-economic characteristics of consumers and their buying behavior. Likert Scale was used in determining the level of satisfaction and the consumer’s perception about the price, availability and effectiveness of herbal-based food supplement. Chi-square test was used to determine the relationship between the behavior of respondents and their socio-demographic characteristics. Kruskal Wallis was used to determine the difference in buying behaviors of consumers of herbal-based food supplements when they are grouped according to their demographic profile.<br/><br/>Findings of the study revealed that most of the respondents belonged to the age bracket of 18-27, and majority of them were female, 59 percent were married, 65 percent were college level and 73 percent had a household size of 4-5 members.<br/><br/>Majority (83%) of the respondents recognized their safety needs including anti- oxidants and other perceived health benefits of herbal-based food supplements and the most common source of their information were from personal communication (81%) with their family, friends and neighbors. Their families (74%) were the most influential factor of the consumers buying behavior towards herbal food supplements.<br/><br/>Half of the respondents (50%) purchased the product from the dealer of herbal food supplement and most of them (47 %), made their purchase every month and only 34 percent of the respondents bought the product by pieces...<br/><br/>Most of the respondents (63%) revealed that they were satisfied with the herbal- based food supplement that they are using and 97 percent of them were very much willing to recommend the products to other people. |<br/><br/>The result of the study shows that socio-demographic characteristics had found out to have a significant relationship to their buying behavior towards herbal-based food supplement. Civil status and educational attainment were the variables that had a significant difference to their buying behavior in terms of need recognition. The rest of the socio-demographic profiles were not significantly related to their buying behavior.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Method of acquisition Submitted to the University Library
Date of acquisition 11/19/2012
Accession number T-4816
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
9 (RLIN) 3354
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial products
9 (RLIN) 14966
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Buying
9 (RLIN) 5685
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Course or Program Bachelor of Science in Business Management
9 (RLIN) 1343
Major Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hernandez, Iluminada R.
9 (RLIN) 16495
Relator term adviser
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Click here to view the Abstract and Table of Contents
Electronic File <a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=c446d953fa17b1f1e65251ec8f4b0951">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=c446d953fa17b1f1e65251ec8f4b0951</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Theses / Manuscripts
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Inventory number Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type Public note
    Dewey Decimal Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Theses Section 11/19/2012 Submitted copy to the University Library THESIS/SP 300   381.3 B87 2012 00071246 05/28/2024 http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=c446d953fa17b1f1e65251ec8f4b0951 05/28/2024 Theses / Manuscripts T-4816
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