MARC details
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03904nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240531155021.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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240528b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
Cavite State University - Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
381.3 |
| Item number |
B87 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bulugagao, Bryan Jay A. |
| 9 (RLIN) |
45885 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Consumer buying behavior for instant coffee in selected towns of Cavite / |
| Statement of responsibility, etc. |
Bryan Jay A. Bulugagao. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 41 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis ( Bachelor of Science in Business Management - - Economics) Cavite State University. <br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies. (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
BULUGAGAO, BRYAN JAY A. Consumer Buying Behavior for Instant Coffee in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Economics. Cavite State University. Indang, Cavite. October 2010. Adviser: Dr. Nelia C. Cresino.<br/><br/>The study was conducted to describe the socio-economic characteristics of the consumers of instant coffee, determine the needs that consumers want to satisfy in buying instant coffee products, determine the brand of instant coffee products preferred by the consumers, determine the information source that greatly influence the consumers in buying instant coffee, identify the perceived factors affecting the behavior of consumers in buying instant coffee products, determine the person who makes the final decision and actual purchase of instant coffee and describe the post purchase behavior of consumers in buying instant coffee.<br/><br/>The study was conducted in five selected towns of Cavite, namely: Tagaytay City, Indang, Trece Martires city, Alfonso and Silang. A total of 150 consumers from five selected towns of Cavite were used in the study. Descriptive statistical tools, as such as frequency count, mean, range, percentage, and ranking were used in the study.<br/><br/>The consumers were classified as father, mother, adult male, adult female, young male and young female.<br/><br/>Results of the study shows that majority (33 percent) of the consumers were college graduate. The household size of consumers ranged from 1 to 9 with a mean of six members and almost half had 4 to 6 family members. The consumers monthly income ranged from Php1,000 to Php70,000 with a mean of Php10,000. Findings of the study revealed that majority of the consumers preferred to drink brands of Nescafe (Nescafe Classic and Nescafe 3 in 1), Kopiko (Original and Kopiko Brown), Great Taste (Great Taste 3 in 1 premium and Great Taste Premium), San Mig Coffee (Instant 3 in 1 regular and Instant 3 in 1 sugar free), and Jims Coffee<br/>(Original).<br/><br/>Consumers were influenced by group sources, such as family, friends, neighbors, sisters and acquaintances in buying instant coffee. Most of the coffee drinkers were motivated by their safety needs. The performance attribute of instant coffee was the major considered attribute of consumers in buying instant coffee.<br/><br/>The major decision makers were the mothers with 59 percent. Most of the respondents were mothers and fathers. Consumers were satisfied with the brand of coffee they purchased. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
01/03/2010 |
| Accession number |
T-4269 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Commercial products |
| 9 (RLIN) |
14966 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Buying |
| 9 (RLIN) |
5685 |
| General subdivision |
Coffee |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Course or Program |
Bachelor of Science in Business Management |
| 9 (RLIN) |
1343 |
| Major |
Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Cresino, Nelia C. |
| 9 (RLIN) |
1359 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
Click here to view the Abstract and Table of Contents |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=08ed779d73726a0e61bffcf80bd1f1dc">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=08ed779d73726a0e61bffcf80bd1f1dc</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
