MARC details
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03902nam a22003737a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240829145856.0 |
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240605b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
Cavite State University - Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
381.142 |
| Item number |
Er8 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ersando, Maria Juvelle D. |
| 9 (RLIN) |
46102 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Influence of digital coupons on the purchase intention of online shoppers in Cavite / |
| Statement of responsibility, etc. |
by Maria Juvelle D. Ersando, Krizzialyn S. Mojica, Dhanica M. Noche, and Leslie Joy G. Pelle. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 59 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS) - Department of Management. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
ABSTRACT<br/> ERSANDO, MA JUVELLE D., MOJICA KRIZZIALYN S., NOCHE, DHANICA M., and PELLE, LESLIE JOY G. Influence of Digital Coupons on the Purchase Intention of Online Shoppers in Cavite. Undergraduate Thesis. Bachelor of Science. In Business Management major in Marketing Management. Cavite State University, Indang, Cavite. August 2022. Adviser: Mr. Gener T. Cueno.<br/>This study was conducted in order to determine the influence of digital coupons on the purchase intention of online shoppers in Cavite. It also aimed to (1) determine the demographics of online shoppers in Cavite, (2) identify from which online shopping sites the participants commonly shop, (3) determine the product category that the participants usually purchase, and (4) describe the most common digital coupons that online shoppers usually use, and (5) determine what is the level of purchase intention of online shoppers as influenced by digital coupons.<br/>In getting the primary data, convenient sampling was applied through the social media platform, Facebook, by the means of Google forms that were distributed to 385 qualified participants for the study. The formulated survey questionnaire was composed of two parts: the profile of the participants and the Likert scale to measure the influence of digital coupons. The mean, standard deviation, and frequency distribution table were used to interpret the data collected.<br/>Through this study, the researchers were able to determine the influence of digital coupons on the purchase intention of online shoppers. The online shoppers are identified to be mostly female, 18 to 21 years old, the majority were students, and have a monthly income/ allowance of Php 100- 7,574. Shopee and Lazada are two of the most common online shopping sites the shoppers usually shop. Clothing and beauty cosmetics were the most frequently purchased items online. Free shipping is considered the most common digital coupon used by shoppers. Digital coupons, particularly free shipping, and percentage-based discounts are identified to have a strong influence on online shoppers when it comes to their purchase intention.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
February 22, 2023 |
| Accession number |
T-9475 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Customer behavior |
| 9 (RLIN) |
2495 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Online shopping |
| 9 (RLIN) |
11321 |
| General subdivision |
Digital coupons |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing strategies |
| 9 (RLIN) |
44860 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Course or Program |
Bachelor of Science in Business Management |
| 9 (RLIN) |
1343 |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Mojica, Krizzialyn S. |
| 9 (RLIN) |
46103 |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Noche, Dhanica M. |
| 9 (RLIN) |
46104 |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Pelle, Leslie Joy G. |
| 9 (RLIN) |
46105 |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Cueno, Gener T. |
| 9 (RLIN) |
2434 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
Click here to view the Abstract and Table of Contents |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=9ccdca6a3aa5434a53fb68373b3ba89d">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=9ccdca6a3aa5434a53fb68373b3ba89d</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
