MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03436nmm a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240716171557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240716b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781774695708 (e-book) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Cavite State University - Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
W24 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Warne, D.P. |
| 9 (RLIN) |
47426 |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Business marketing management in a business-to-business context / |
| Statement of responsibility, etc. |
by D.P. Warne |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burlington, Canada : |
| Name of publisher, distributor, etc. |
Society Publishing : |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (299, pages) : |
| Other physical details |
color illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
online resource |
| 500 ## - GENERAL NOTE |
|---|
| General note |
https://portal.igpublish.com/iglibrary/ is required to read this e-book. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Managing the marketing process and marketing planning -- 2. Marketing information systems and marketing research -- 3. Developing testing and launching new products and services -- 4. Managing products through their product life cycle -- 5. Designing pricing strategies and programs -- 6. Managing retailing and wholesaling -- 7. Designing communication and promotion-mix strategies -- 8. Implementing marketing programs -- 9. Controlling market activities -- <br/>10. Multidimensional scaling |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketers seeking to serve the needs of organizations rather than households face specific challenges and opportunities. Business-to-business customers represent a lucrative and complex market that deserves a separate analysis. This corporate marketing volume provides an ideal platform to deepen readers' understanding of the competitive realities of global markets, customer relationship management and cross-sectional decision-making processes, supply chain management, e-commerce, and related fields. These core content areas resonate with business stakeholders and directly address important educational priorities. Second, the volume provides a perfect tool for examining the unique characteristics of the high-tech market and identifying the unique challenges facing marketing strategies in this field. E-commerce is also entirely within the category of commercial markets. In fact, the opportunity for e-commerce in the business-to-business market is estimated to be many times larger than the opportunity that exists in the business-to-consumer market. This volume highlights the similarities between consumer goods and business-to-business marketing, and details where to start. Special attention is given to market analysis, an organization's purchasing behavior, customer relationship management, supply chain management, and the subsequent adjustment of elements of marketing strategies used to reach an organization's customers. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
CE-Logic |
| Method of acquisition |
Purchased |
| Date of acquisition |
February 19, 2024 |
| Accession number |
OEBP000433<br/> |
| Owner |
P. Roderno |
| Purchase price |
PHP 19,266.00 <br/> |
| PO No. |
2024-02-0124 |
| Sales Invoice No. |
2024-1-113 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commerce |
| 9 (RLIN) |
16197 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| 9 (RLIN) |
2849 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing distribution of products |
| 9 (RLIN) |
47428 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="https://portal.igpublish.com/iglibrary/obj/ARCLER0001212?searchid=1719970300947T6gXNM8tK2U6RhIKGEDVm">https://portal.igpublish.com/iglibrary/obj/ARCLER0001212?searchid=1719970300947T6gXNM8tK2U6RhIKGEDVm</a> |
| Link text |
Click here to read Full-Text E-Book |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform">https://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform</a> |
| Link text |
Log-in to the website is required to read this e-book. Click here to request access. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Online E-Books |
