MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03225nmm a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240729105635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240729b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789355511560 (e-book) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Cavite State University - Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TK5105 |
| Item number |
G95 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Rajan |
| 9 (RLIN) |
47538 |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Digital marketing : |
| Remainder of title |
the science and magic of digital marketing can help you become a successful marketing professional / |
| Statement of responsibility, etc. |
by Rajan Gupta and Supriya Madan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
BPB Publications, |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (357, pages) : |
| Other physical details |
color illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
online resource |
| 500 ## - GENERAL NOTE |
|---|
| General note |
https://portal.igpublish.com/iglibrary/ is required to read this e-book. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Digital marketing -- 2. Internet marketing -- 3. Search engine advertising -- 4. Social media marketing -- 5. Facebook marketing -- 6. LinkedIn marketing -- 7. Twitter marketing -- 8. Emerging platforms -- 9. Marketing on the go — mobile marketing -- 10. Search engine optimization(SEO) -- 11. Web analytics -- 12. Modern day digital marketing |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items.<br/><br/>The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments.<br/><br/>This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
CE-Logic |
| Method of acquisition |
Purchased |
| Date of acquisition |
February 19, 2024 |
| Accession number |
OEBP000443<br/> |
| Owner |
P. Roderno |
| Purchase price |
PHP 1,938.00 <br/> |
| PO No. |
2024-02-0124 |
| Sales Invoice No. |
2024-1-113 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electrical engineering |
| 9 (RLIN) |
1000 |
| General subdivision |
electronics |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Nuclear engineering |
| 9 (RLIN) |
11757 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Telecommunication |
| 9 (RLIN) |
364 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Madan, Supriya |
| 9 (RLIN) |
47590 |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="https://portal.igpublish.com/iglibrary/obj/BPB0000334?searchid=1719987699325RbGLwc5K9qnF6HrBe~5NP">https://portal.igpublish.com/iglibrary/obj/BPB0000334?searchid=1719987699325RbGLwc5K9qnF6HrBe~5NP</a> |
| Link text |
Click here to read Full-Text E-Book |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform">https://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform</a> |
| Link text |
Log-in to the website is required to read this e-book. Click here to request access. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Online E-Books |
