MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03196nmm a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240730092132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240730b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781774695876 (e-book) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Cavite State University - Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN4833 |
| Item number |
R13 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rai, Anil Kr. |
| 9 (RLIN) |
47619 |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Encyclopedia of journalism and mass communication / |
| Statement of responsibility, etc. |
by Anil Kr. Rai |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burlington, Canada : |
| Name of publisher, distributor, etc. |
Society Publishing, |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (386, pages) : |
| Other physical details |
color illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
online resource |
| 500 ## - GENERAL NOTE |
|---|
| General note |
https://portal.igpublish.com/iglibrary/ is required to read this e-book. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index<br/><br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Media and social image -- 2. Women in journalism and media -- 3. Journalism and business -- 4. Dangers of investigative journalism -- 5. Role of society and culture in film -- 6. Propaganda in media -- 7. Privacy and confidentiality in journalism -- 8. The importance of advertising on media -- 9. The future of journalism -- 10. Training personnel in mass media : both print and electronic media markets -- 11. Monitoring and conducting research in communication, media, and information technology -- 12. Updating media personnel on current trends in technological development -- 13. Partnering with media houses to coproduce professional programs --14. Journalism ethics : good news versus bad news -- <br/> 15. Audio-visual communication |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This volume traces the historical development of print, broadcasting, public relations, and advertising and their impact on society, while examining the rapid growth and development of the Internet. It introduces readers to inventors, patents, copyright regulations, screenplay formats, national media regulation laws, and careers in the media industry. At the same time, the course explores how the media reflects and inspires cultural, political and ethical norms, with an emphasis on different storytelling techniques based on audience and communication style. The volume also explores the role of mass media in creating for audiences. The purpose of this volume is to introduce the reader to the principles, concepts, policies and practices of the mass media industry (broadcast, internet, print, and digital communications) and related advertising and public relations industries. Regulations, global impacts and changes are also discussed. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
CE-Logic |
| Method of acquisition |
Purchased |
| Date of acquisition |
February 19, 2024 |
| Accession number |
OEBP000446<br/> |
| Owner |
P. Roderno |
| Purchase price |
PHP 19,266.00 <br/> |
| PO No. |
2024-02-0124 |
| Sales Invoice No. |
2024-1-113 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Journalism |
| 9 (RLIN) |
1388 |
| Form subdivision |
periodical press, etc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Form subdivision |
Magazines and other periodicals |
| 9 (RLIN) |
47620 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="https://portal.igpublish.com/iglibrary/obj/ARCLER0001229?searchid=1719989309585p_65u0T6qMFUKqJZIa5K7">https://portal.igpublish.com/iglibrary/obj/ARCLER0001229?searchid=1719989309585p_65u0T6qMFUKqJZIa5K7</a> |
| Link text |
Click here to read Full-Text E-Book |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform">https://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform</a> |
| Link text |
Log-in to the website is required to read this e-book. Click here to request access. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Online E-Books |
