MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02560nam a2200337 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240902113909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240820b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781984658395 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Cavite State University - Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
T41 2022 |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
3G E-Learning |
| 9 (RLIN) |
301 |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic communications : |
| Remainder of title |
for PR, social media and marketing / |
| Statement of responsibility, etc. |
3G E-Learning. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
3G E-learning LLC, |
| Date of publication, distribution, etc. |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 350 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Social Media and Advertising -- Public Relations -- Ethics in Advertising -- Listening-Developing Research, Discovering data and Applying -- Strategic Design-Developing a Data-informed Social Media --Implementation and Monitoring: Conversation and Interaction -- Evaluation Showcasing Success and Growth Opportunities.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Putting a communication strategy into place allows employees to refer to a standardized plan to interact with managers, colleagues and clients. A communication strategy ensures that everyone involved has adequate information to communicate about it, maintaining consistency in the workplace and preventing any ambiguity. PR and social media are based on communication but social media, with its real-time messaging, amplifies the message, allowing PR to be stronger and more impactful. Content published via news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media. Communication plays a vital role in effective public relations. It is very important to communicate between both parties so that both organizations are on the same page. The organization that is doing the PR must understand exactly what it is their other party wants for exposure."--Back cover<br/><br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
Wiseman's Books Trading, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
09/12/2023 |
| Accession number |
81172 |
| Owner |
PNR |
| Purchase price |
PHP 5,596.00 |
| PO No. |
2023-08-833B |
| ICS or PAR No. |
2023-I-1995 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 9 (RLIN) |
3983 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in organizations |
| 9 (RLIN) |
3787 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
3982 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| 9 (RLIN) |
1386 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
366 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ae38aa84631a720042a764c925ca98bb">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ae38aa84631a720042a764c925ca98bb</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
