MARC details
000 -LEADER |
fixed length control field |
03051nam a2200325 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230603091124.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070516s19uu xx 00 eng d |
040 ## - CATALOGING SOURCE |
Transcribing agency |
CvSU Main Campus Library |
041 0# - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
An4 2004 |
100 #0 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ancaya, Abner S. |
9 (RLIN) |
10499 |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Marketing strategies of furniture shops in selected towns of Cavite / |
Statement of responsibility, etc. |
by Abner S. Angcaya. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Indang, Cavite : |
Date of publication, distribution, etc. |
2004. |
Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 28 pages : |
Other physical details |
illustrations ; |
Dimensions |
28 cm. |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
500 ## - GENERAL NOTE |
General note |
Thesis (B.S.B.M.--Marketing) Cavite State University |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references. |
508 ## - CREATION/PRODUCTION CREDITS NOTE |
College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
520 3# - SUMMARY, ETC. |
Summary, etc. |
ANGCAYA, ABNER SIOSON. Marketing Strategies of Furniture Shops in Selected Towns in Cavite. BS Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2004. Adviser: Dr. Nelia C. Cresino.<br/><br/>The study was conducted to describe the marketing strategies of furniture shops in selected towns of Cavite. Specifically, it aimed to: describe the socio-economic characteristics of the furniture shop owners; describe the characteristics of furniture shops; describe the marketing strategies used by the furniture shops; and identify the problems encountered by the furniture shops in marketing their products.<br/><br/>A total of 50 respondents composed of 50 furniture shop owners were interviewed. Data were gathered through personal interviews with the use of a prepared interview schedule from December 2003 to February 2004.<br/><br/>The furniture shop owners’ average age was 44 years. Eighty-four percent of the respondents are married, twelve percent are widowed and four percent are still single.<br/><br/>Out of the number of respondents, 29 owners were college graduates. Majority of the<br/>furniture shops were family-owned and had been operating the business for one to seven years. Most of the respondents considered the furniture shop as the main source of their income.<br/><br/>The furniture shop owners’ allocated cost in promotion per year. This includes brochures, product exhibits and personal selling. The allocated cost in brochure was P4,300, product exhibit at P15,850 and P33,500 for personal selling. Problems encountered by the owners were poor quality of product/materials from suppliers, damages made after the delivery and high price of products.<br/> |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Method of acquisition |
Submitted to the University Library |
Date of acquisition |
07/18/2007 |
Accession number |
T-2862 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing management |
9 (RLIN) |
5600 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Furniture shops |
9 (RLIN) |
8769 |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
9 (RLIN) |
1343 |
Course or Program |
Bachelor of Science in Business Management |
Major |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cresino, Nelia C. |
9 (RLIN) |
1359 |
Relator term |
adviser |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b9de40bf4084724196b9849f516d483a">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=b9de40bf4084724196b9849f516d483a</a> |
Link text |
Click here to view thesis abstract and table of contents |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Theses / Manuscripts |