MARC details
| 000 -LEADER |
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| fixed length control field |
03393nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220920101058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
081217s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.74 |
| Item number |
V65 2008 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Viaje, Sheryl J. |
| Relator term |
author |
| 9 (RLIN) |
13896 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brittany Corporation Alabang Muntinlupa City / |
| Statement of responsibility, etc. |
by Sheryl J. Viaje. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2008. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 75 pages : |
| Dimensions |
28 cm. |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Field Study (BSBM - - Marketing) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
VIAJE, SHERYL de JESUS. Brittany Corporation. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang, Cavite. April 2008. Adviser: Mrs. Myrachael S. Nolasco. <br/>A field study was conducted at Brittany Corporation located at Richville Corporate Tower, Madrigal Business Park, Alabang, Muntinlupa City. It aimed to expose the student to the real world of business through actual participation in the operations of the firm; describe the organization and management, and marketing strategies of the company; and identify the problems and the plans of the firm. Data and information were gathered through interviews with some employees, observations, personal experiences, from the company manual and some relevant data were acquired from the internet. Brittany Corporation is a real estate business and the country's leading provider of unique upscale property developments. Its business started in 1993. The company is organized by functional groupings. Every department has its own policies and procedures to follow. <br/>The company employs almost 500 employees comprising supervisory, rank-and-file, managerial employees and sales agents. Brittany Corporation is engaged in real estates which sells high-end condominiums, subdivisions and leisure parks in Southern Manila; offers flexible and in-house financing promoted by different kinds of media to attract the buyers. Some marketing activities include booth manning, site manning, saturation drives, investor's night/day trade shows.<br/>During the conduct of the field study, some of the problems of the firm were observed by the trainee. In particular was the late release of commission of the agents and resignation of the employees. The company plans to build new condominiums in Quezon City, expanding Portofino, Alabang and add two leisure parks in Boracay and Puerto Azul in 2008. Field study experiences of the trainee include exposures to some activities in Marketing which include giving leaflets and brochures, site and booth manning, sending proposals, updating lot inventory and benchmarking.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
06/18/2008 |
| Accession number |
FS-318 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporations |
| General subdivision |
Real estate business |
| 9 (RLIN) |
455 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a3cddf5f3e5a58a7df99e24bb5e0eb21">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a3cddf5f3e5a58a7df99e24bb5e0eb21</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
