MARC details
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04000nam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221011103620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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091210s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.1 |
| Item number |
D48 2009 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
De Ungria, Mariane V. |
| Relator term |
author |
| 9 (RLIN) |
14937 |
| 245 10 - TITLE STATEMENT |
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| Title |
Consumer satisfaction on the quality of service in selected fast foods in Bacoor Cavite / |
| Statement of responsibility, etc. |
by Mariane V. de Ungria. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 52 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BSBM--Marketing) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
DE UNGRIA , MARIANE V. Consumer Satisfaction on the Quality of Src,, icc n S:lixted Fast Foods in Bacoor, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management-Major in Marketing. Cavite State University, Imus, Cavite. March 2009. Thesis Adviser: Mr. Sixto N. Ras Jr. <br/><br/> This study focused on consumer satisfaction on the quality of service in selected fast foods in Bacoor, Cavite. The perception on the quality of service of the consumers, the similarities and differences on the quality of service as perceived by the consumers, the consumer satisfaction in terms of the quality of service they rendered to their consumers, and the factors that affect the satisfaction of the consumers on the quality of service. It aimed to determine possible differences on the level of satisfaction in relation to either franchise owned and non franchise owned. <br/><br/> Data were analyzed using descriptive statistics and the t-test for independent samples. The main instrument that was used to gather necessary information in this study was the survey questionnaire. Findings showed that the consumers of franchise owned and nonfranchise owned are mostly young adults and teenagers and majority was female and single. Consumers perceived that they were both satisfied on the quality of service that franchise owned and nonfranchise owned rendered to their consumers and franchise owned and non franchise owned similarly gave an average satisfaction to their consumers. The difference was on what the consumers want in their service in order to for them to be satisfied. <br/><br/> Consumers were very satisfied in the greetings of the service counter to the consumers, followed by being satisfied in providing a dining crew to take the orders of the consumers and by being not satisfied with the service of greetings of a manager in the satisfaction of the consumers on the quality of service of franchise owned. In nonfranchise owned the consumers were very satisfied in the service of giving correct and complete orders by the crew, followed by being satisfied in the greetings of a guard and by providing additional counter to assemble the orders of the consumers and for being not satisfied of the consumers on the greetings of a manager. <br/><br/> Attentiveness and alertness was the factor that affected the satisfaction of the consumers on both franchise owned and non franchise owned. A significant difference was found in the quality of service between franchise owned and non franchise owned fast food businesses as perceived by the consumers. <br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
05-25-2009 |
| Accession number |
T-4002 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Food industry and trade |
| General subdivision |
Public opinion |
| 9 (RLIN) |
696 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer satisfaction |
| 9 (RLIN) |
13167 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Cuadra, King Jeffrey G. |
| Relator term |
author |
| 9 (RLIN) |
14936 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ras, Sixto N. Jr. |
| Relator term |
adviser |
| 9 (RLIN) |
28863 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=48f29f986655019d45d6e4517118c0ae">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=48f29f986655019d45d6e4517118c0ae</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
