MARC details
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03848nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240119135822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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091210s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
381.41 |
| Item number |
C88 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cruzada, Marnell L. |
| 9 (RLIN) |
15021 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Profitability of fruit stands in selected towns of Cavite / |
| Statement of responsibility, etc. |
by Marnell L. Cruzada. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2009. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 46 pages : |
| Dimensions |
28 cm. |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BSBM--Marketing) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
CRUZADA, MARNELL LOYOLA. Profitability of Fruit Stands in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2009. Adviser: Prof. Myrachael S. Nolasco. <br/>This study was conducted in selected towns of Cavite namely: Tagaytay City, General Mariano Alvarez (GMA), Silang, General Trias, Dasmariñas, and Trece Martires City for the period December 2008 to January 2009 to describe the socio-economic characteristics of fruit stand owners, describe the characteristics of fruit stand businesses, describe the marketing practices of the fruit stand businesses, determine the profitability level of fruit stand businesses, describe the relationship between profit and socio- economic characteristics, length of operation, marketing practices, and capital of fruit stand businesses, and identify the problems encountered by fruit stand businesses. A total of 104 respondents were the respondents in the study. Data were collected through personal interviews with the aid of prepared interview schedules. Frequency, percentage, mean, range, rank, chi-square test, average cost and return analysis and profitability ratios were used to analyze the data. The age of the respondents ranged from 15-74 years old with a mean of 36 years old. Most of the respondents were high school graduates, female, and married. The range of the length of operation of the owners was two months- 50 years with a mean of eight years. Most of the fruit stands surveyed were formed as sole proprietorships. Large percentage of the respondents had Php1000.00- Php 10,900.00 initial capital when they started the business. Majority of the respondents engaged in retailing as their method of selling. Most of the owners used going rate pricing. Length of operation and capital were factors that affected the profitability of fruit stand businesses. The longer years they engaged in the business, the greater the profitability to earn a high level of profit. Likewise, the bigger the capital, the probability of increasing the level of profitability is higher. Low sales ranked first in the problems encountered by fruit stand owners. Four towns registered profits which was topped by Dasmariñas with an average annual net profit of Php184,360. GMA and Silang suffered losses in their fruit stand businesses with Silang having the greater loss at Php40,810.79. The total net profit generated by the fruit stand businesses in selected towns of Cavite was Php247,627.57. <br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
06-15-2009 |
| Accession number |
T-4050 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Farm produce |
| General subdivision |
Marketing |
| 9 (RLIN) |
4405 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Nolasco, Myrachael S. |
| 9 (RLIN) |
28770 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=5eb51e5137003de4e036944b4b54d7d5">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=5eb51e5137003de4e036944b4b54d7d5</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
