MARC details
| 000 -LEADER |
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| fixed length control field |
03689nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221011152944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
091211s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.795 |
| Item number |
M36 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Martonito, Maribel M. |
| Relator term |
author |
| 9 (RLIN) |
15158 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global Restaurant Concepts, Inc. California Pizza Kitchen, Pasig City / |
| Statement of responsibility, etc. |
by Maribel M. Martonito. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 96 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Field Study Report (BSBM--Economics) Cavite States University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
MARTONITO, MARIBEL M. Global Restaurant Concepts Inc.-California Pizza Kitchen, Pasig City. Undergraduate Field Study, Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite, April 2008. Adviser: Prof. Lina C. Abogadie. <br/><br/> A field study was conducted at Global Restaurant Concepts Inc.-California Pizza Kitchen (GRCI-CPK), Pasig City from November 12, 2007 to February 12, 2008 to enable the trainee to apply her gained knowledge and enhance her skills in actual business operations. Specifically, it aimed to describe the operations of the company; describe the marketing strategies used by the company; and identify the problems encountered by the company and recommend feasible solutions. Data on history of the firm, organization and management, motivation and incentives and marketing aspects were gathered from the records of the Human Resource Department and Marketing Department of the company. <br/><br/> Plans, problems encountered by the firm and management policies and practices were obtained through personal interviews with the employees and observations in the daily operations of the company. Other information such as industry trends were gathered from the Internet. In general, Global Restaurant Concepts Inc.-California Pizza Kitchen has an effective management. It has highly qualified personnel, which is essential in running a successful business. California Pizza Kitchen offers foods and beverages which include pizza, appetizers, pastas, specialties, salads, soups focaccia sandwiches and beverages. <br/><br/> The marketing strategies of California Pizza Kitchen include quality products and services, cost plus pricing, long run promotions, strategic location of outlets, and friendly service-oriented personnel. It offers quality products and services for class A and B markets. During the training, the trainee dealt with different kinds of people and performed clerical works, such as filing of documents and employees' requirements; communicating with the suppliers, store managers and press people through phone/fax machine; encoding applicantsV employees' information, employees' SSS loans and Philhealth records; checking and computing petty cash funds and charged tips; and printing/photocopying of workbooks, contracts and other documents. <br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
06/04/2009 |
| Accession number |
FS-323 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Restaurants |
| General subdivision |
Marketing |
| 9 (RLIN) |
8514 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Food service management |
| 9 (RLIN) |
2521 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
25 |
| Personal name |
Abogadie, Lina C. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=64f25d885c1abc07640ef8e0cd0d4fed">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=64f25d885c1abc07640ef8e0cd0d4fed</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
