MARC details
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05432nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221011152204.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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091211s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
B22 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bandilla, Katrina Karla P. |
| 9 (RLIN) |
15168 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Effects of customer intimacy program of beauty and wellness service providers on customers in Dasmari�as, Cavite / |
| Statement of responsibility, etc. |
by Katrina Karla P. Bandilla. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xviii, 66 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BSBM--Marketing) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
BANDILLA, KATRINA CARLA P. Effects of Customer Intimacy Program of Beauty and Wellness Service Providers on Customers in Dasmarbias, Cavite. Undergraduate thesis. Bachelor of Science in Business Management - Major in Marketing. Cavite State University, Imus, Cavite. March 2009. Adviser: Mr. Romano Angelico T. Ebron <br/><br/> This study focused on the effects of customer intimacy program of beauty and wellness service providers on customers in Dasmarinas, Cavite. It determined the beauty and wellness service providers' profiles, described the managers' backgrounds of beauty and wellness service providers, determined the beauty and wellness service providers' profiles and described the managers' backgrounds of beauty and wellness service providers, identified different marketing strategies implemented by beauty and wellness service providers, identified the level of awareness of the customer of the beauty and wellness service providers in Dasmaririas, Cavite, and described the effects of customer intimacy program on beauty and wellness service providers as perceived by the customers. <br/><br/> The owners and customers of beauty and wellness service providers in Sampaloc I and Zone IV were taken as respondents through the purposive sampling and 200 customers was also taken as respondents through quota sampling. The data was gathered through checklist questionnaire. The profile of the beauty and wellness service providers has been identified such as their form of ownership, the nature of the business, their years in operation, the number of their employees, the number of their branches, their daily customers, their target market and their estimated monthly sales. The socioeconomic characteristics of the beauty and wellness service providers was also discussed in this study such as the age, gender , civil status, their educational attainment, their years in the managerial position and the frequency of their trainings. In this study, the different marketing strategies that implemented by beauty and wellness service providers was also discussed based on the marketing mix such as the price, place, product, and promotion. It was found out that most of them use customer intimacy program as their promotional tool. The level of awareness of the customers regarding the customer intimacy program was also discussed in this study. <br/><br/><br/> Their aware with the following functions of the customer intimacy program such as provides assurance to clients, showing customer appreciation, projection of professionalism, imparts information in concise manner, ensures that the speedy of service is provided to all request of the customers, employees are approachable, giving customers' assistance, employees are responsive and knowledgeable on the product and service offered, employees provide access to help desk in cases of emergencies, use of advance technology for customers' convenience, builds friendship, establish trust, and understand what the customers' wants. Moreover, the effects of customer intimacy to the customers was also discussed such as the effects in terms of the functions of customer intimacy program, its positive effects, the negative effects and the effects associated with the major factors of consumer buying behavior. This study focused more on the customers view regarding the customer intimacy program. <br/><br/> As the part of the recommendation, other researcher may focus on the effectiveness of this particular promotional tool on sales, if customer intimacy program helps the beauty and wellness service providers through their income. On the other hand, they can also test more deeply if the customer intimacy program has a relationship with the major factors affecting the consumer buying behavior such as social, cultural, personal, psychological and economical given that this study have merely slight discussion regarding that matter. Also since this study was focused on the beauty and wellness service providers alone, other researcher may evaluate the customer intimacy program on other form of businesses as well. <br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
05/25/2009 |
| Accession number |
T-3992 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Customer services |
| 9 (RLIN) |
7799 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
29377 |
| Personal name |
Ebron, Angelico T. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=c02ffbfa7aaa9ed0f09eb43317fb7ced">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=c02ffbfa7aaa9ed0f09eb43317fb7ced</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
