MARC details
| 000 -LEADER |
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| fixed length control field |
03041nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230516130058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
091211s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
G98 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Gutierrez, Julie Ann B. |
| Relator term |
author |
| 9 (RLIN) |
15173 |
| 245 10 - TITLE STATEMENT |
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| Title |
Effectiveness of marketing strategies employed by Haute Couture Shops in selected municipalities of Cavite / |
| Statement of responsibility, etc. |
by Julie Ann B. Gutierrez. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2009. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 70 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BSBM--Marketing) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
GUTIERREZ, JULIE ANN B. Effectiveness of Marketing Strategies Employed by Haute Couture Shops in Selected Municipalities in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Imus, Cavite. March 2009. Adviser: Daisy H. Estrada. <br/>A study was conducted to: identify the demographic characteristics of consumers that affect patronage of haute couture apparels, determine the marketing strategies employed by haute couture entrepreneurs in terms of the marketing mix (4P's), and assess the effectiveness of marketing strategies employed by haute couture shops measured in terms of recall and association, opinion and attitude, inquiries, and sales. Stratified random sampling was used to identify the selected municipalities in which the study was conducted. Complete enumeration was utilized and identified the 32 entrepreneur-respondents. All of them were included in the study to eliminate biases. A quota of 100 client-respondents was taken from the three municipalities. Mean, frequency count, rank, and percentage were used in identifying the demographic characteristics of consumers and in determining the marketing strategies employed by haute couture entrepreneurs. Liken scale was utilized in determining the level of agreement and satisfaction of consumers and mean (average) was also used to single out the average inquiries and sales as measurement to assess the effectiveness of marketing strategies employed. In order to analyze the liked scales, weighted mean was applied. Results revealed that the marketing strategies employed by haute couture shops in selected municipalities in Cavite were effective. <br/><br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
05/25/2009 |
| Accession number |
T-3996 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing management |
| 9 (RLIN) |
5600 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Estrada, Daisy H. |
| 9 (RLIN) |
29948 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=132def4642171debb0cf802a4c3e006e">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=132def4642171debb0cf802a4c3e006e</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
