MARC details
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| fixed length control field |
04529nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230516130448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
091211s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
J34 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Jebulan, Anna Patrice Victoria G. |
| 9 (RLIN) |
15175 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing practices of mortuaries in Cavite / |
| Statement of responsibility, etc. |
by Anna Parice Victoria G. Jebulan. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2009. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 71 pages : |
| Dimensions |
28 cm. |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BSBM--Marketing) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
JEBULAN ANNA PATRICE VICTORIA G., Marketing Practices of Mortuaries in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in marketing. Cavite State University, Imus, Cavite. March 2009. Adviser: Mrs. Alfe M. Solina. <br/>The study was conducted primarily to know the marketing practice of mortuaries in the province of Cavite. Specifically, this study aims to: (1) know the profile of the selected mortuaries in in Cavite as to a.) manpower b.) money c.) machine d.) materials and e.)methods, (2) determine the marketing mix strategies employed by the selected mortuaries in terms of a.) product b.) promotion c.)price; d. )place e. )presentation f.) personnel and g.) procedure; and (3) gauge the effectiveness of the marketing mix strategies employed by mortuaries based on observers' rating. The results of the study revealed that majority of mortuary respondents have been established between the 11-15 years with 38.10% and the 21-25 years bracket got the least number of respondents with 4.76%. Furthermore, 95.24% can considered to small-scale enterprises and 80.95% of the mortuary respondents are solely owned. Mortuaries have an average estimated annual net sale of the mortuary respondents is Php 3, 014, 285.71. <br/>The data gathered revealed that the mortuaries' manpower is composed of office staff, funeral directors, embalmers, drivers, and helpers. Machines and equipment used on its operations are hearses, trucks, hydro aspirators, computers, embalming tables and sets. Furthermore, cavity embalming is the method used by all mortuary respondents. Materials used primarily on its operations are formalin and wake decorations. Formalin is locally sourced and 95.24% of the respondents said that the decorations are also bought from local suppliers. Ninety five point twenty four (95.24%) of the respondents purchase caskets either from Bulacan or Pampanga manufacturers. Only I mortuary in the province is manufacturing its own caskets. Furthermore, mortuary respondents rely greatly on word of mouth and to its affiliations to related businesses to promote its products and services. In addition, products and services are offered in packages where price depends on the type of casket. Prices range between Php 30 000 to 700 000. Moreover, 42.86% of the respondents are located within the town proper while 57.43% are situated outside the town proper. Personnel are only trained upon employment and only 71.43% of the respondents are hiring licensed embalmers. In addition, aside from embalming, 66.67% of the respondents are also taking care of legal documentations for the customer. As per customer respondents' evaluation, the 7 components of the marketing mix strategies employed by mortuaries are acceptable. The over all ratings are as follows: a.) product: 3.80, b.) promotion: 3.68, c.) prices: 3.62, d.) place: 3.91, e.) presentation: 3.80, f.) personnel: 3.78, and g.) procedure: 3.70. None of the aspects reaped a higher or lower rating. The mortuaries The profile of the mortuaries and the marketing mix strategies it employs is just enough to satisfy the needs of the mortuaries. The techniques and procedures of the mortuaries are producing satisfactory results. <br/><br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
05/25/2009 |
| Accession number |
T-3994 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing management |
| 9 (RLIN) |
5600 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Solina, Alfe M. |
| 9 (RLIN) |
16579 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=11af1b9bae81b939a80f76e71163d1b7">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=11af1b9bae81b939a80f76e71163d1b7</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
