MARC details
| 000 -LEADER |
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| fixed length control field |
03212nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230516132112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
051221s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.14 |
| Item number |
Al1 2013 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Alcedo, Rachelle L. |
| Relator term |
author |
| 9 (RLIN) |
17113 |
| 245 10 - TITLE STATEMENT |
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| Title |
Exposure to skin whitening beauty product TV advertisement and teenagers perception of beauty / |
| Statement of responsibility, etc. |
by Rachelle L. Alcedo. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2013. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 73 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis ( BA Mass Communication--Journalism ) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Arts and Science (CAS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
ALCEDO, RACHELLE L. Exposure to Skin Whitening Beauty Products TV Advertisements and Teenagers Perception of Beauty. Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism. Cavite State University. April 2012. Adviser: Cristina M. Signo.<br/><br/>The study aimed to find out if the teenagers’ perception of beauty is affected by the skin whitening beauty products TV advertisements. Specifically, the study sought to determine the skin whitening beauty products TV advertisements where the respondents were exposed to; teenagers’ level of exposure to skin whitening beauty products TV advertisements’; their perception on messages conveyed by the skin whitening beauty product TV advertisements and if teenagers’ perception of beauty is affected by level of exposure and messages perception.<br/><br/>The survey questionnaire was administered to 100 respondents of the study to determine the effect of the respondents’ level of exposure on skin whitening beauty products and TV advertisements to their perception of beauty. The data gathered from November 2011-March 2012 were used with statistical methods in order to tabulate, analyse, and evaluate.<br/><br/>Findings generated of the study were as follows: 84 percent of the respondents were exposed to advertisements of Ponds. 66 percent of the respondents were familiar with the commercial model; 55 percent of the respondents had always seen the skin whitening advertisements during primetime shows; 52 percent of the respondents were using the brand Ponds. It also reveals that the messages perceptions of the respondents conveyed by the skin whitening beauty products affect them to purchase and use the product. Further, it was found out that the respondents’ level of exposure and messages<br/>| perception on skin whitening beauty products TV advertisements affected the teenager’s perception of beauty.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted copy to the University Library. |
| Date of acquisition |
07/31/2013 |
| Accession number |
T-5120 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Television advertising |
| 9 (RLIN) |
10437 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1347 |
| Course or Program |
Bachelor of Arts in Mass Communication |
| Major |
Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Signo, Cristina M. |
| 9 (RLIN) |
29763 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=49e8fbe6b1593785cbda5feb06bf4970">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=49e8fbe6b1593785cbda5feb06bf4970</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
