MARC details
| 000 -LEADER |
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| fixed length control field |
03282nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230606131940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
051221s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
324.72 |
| Item number |
An8 2012 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Antiojo, Jade Frances C. |
| Relator term |
author |
| 9 (RLIN) |
18963 |
| 245 10 - TITLE STATEMENT |
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| Title |
Communication campaign strategies of Naic municipal government on Basurang di Pinagbukod-bukod, Maiiwan sa Inyong Bakod / |
| Statement of responsibility, etc. |
by Jade Frances C. Antiojo. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2012. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 63 pages : |
| Dimensions |
28 cm. |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BA Mass Communication--Journalism) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Arts and Science (CAS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
ANTIOJO, JADE FRANCES C., “Communication Campaign Strategies of Naic Municipal Government on Basurang Di Pinagbukod-bukod, Maiiwan Sa Inyong Bakod as Perceived By the Selected Residents of Naic, Cavite” Undergraduate Thesis, Bachelor of Arts in Mass Communication, major in Journalism, Cavite State University, Indang Cavite. March 2012. Adviser: Mrs. Bonnalyn C. Caisip.<br/><br/>The study was conducted at Labac Naic, Cavite from January to March 2012. Descriptive method was used in this research as it tried to find out the implications of the study and determine the perception of selected residents of Labac Naic, Cavite on the different communication strategies use in the waste segregation campaign campaign, “Basurang Di Pinagbukod-bukod, Maiiwan sa Inyong Bakod”.<br/><br/>Specifically, it aimed to determine the determine the level of exposure of the respondents in the campaign “Basurang Di Pinagbukod-bukod”; to discover the perception of the selected residents of Labac Naic, Cavite on the different strategies used in the campaign; to identify how effective are the campaign strategies as perceived by the respondent based on the level of exposure, level of perception and level of action of the respondent.; determine the level of action as a result of exposure to “Basurang Di Pinagbukod-bukod”.<br/><br/>Survey questionnaire were used in this study which utilized descriptive method to describe the perception of selected residents of Labac Naic, Cavite in different communication campaign strategies used by Naic Government in “Basurang Di Pinagbukod-bukod”. Questionnaires were filled out by 100 conveniently selected residents ages 18-40 year old of Barangay Labac, Naic, Cavite. The result of the study shows that to the tools used by the Naic Government are effective campaign materials in exposing the respondents in promoting the campaign “Basurang Di Pinagbukod-bukod, Maiiwan sa Inyong bakod”.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted copy to the University Library. |
| Date of acquisition |
04/24/2014 |
| Accession number |
T-5231 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Campaign |
| General subdivision |
Strategy |
| 9 (RLIN) |
18965 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1347 |
| Course or Program |
Bachelor of Arts in Mass Communication |
| Major |
Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Caisip, Bonnalyn C. |
| 9 (RLIN) |
36342 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=30bc35f0805afc0f59922427b8d65292">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=30bc35f0805afc0f59922427b8d65292</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
