MARC details
| 000 -LEADER |
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| fixed length control field |
03441nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221026075357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150720s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
394.1 |
| Item number |
Es1 2014 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Escobar, Judy Ann C. |
| Relator term |
author |
| 9 (RLIN) |
19264 |
| 245 10 - TITLE STATEMENT |
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| Title |
Awareness and exposure to television commercials of food products : |
| Remainder of title |
implications to children's eating habit / |
| Statement of responsibility, etc. |
by Judy Ann C. Escobar. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 49 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis ( BS Business Management--Marketing Management ) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
<br/> ESCOBAR, JUDY ANN C. Awareness and Exposure to Television Commercials of Food Products: Implications to Children's' Eating Habit. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Dr. Florindo C.Ilagan. <br/><br/> This study was undertaken to determine the level of awareness and exposure of television viewing of children in selected areas of Cavite. It aimed to: 1) determine the demographic profile of the participants; 2) determine the level of awareness of children towards television commercials of food products; 3) determine the level of exposure of children to television commercials of food products; 4) determine the eating habit of children; 5) describe the significant relationship between the level of awareness of children to television commercials of food products and their eating habit; and 6) describe the significant relationship between the level of exposure of children to television commercials of food products and their eating habit. The participants of the study were 75 children with ages 8 to 15 years old in selected areas of Cavite, namely: Dasmariilas City, Bacoor, General Emilio Aguinaldo, Imus, and Indang. The study made use of frequency counts, mean, percentage, and standard deviation to describe the profile of the participants. Five-point Likert scale was used to measure the awareness and exposure. <br/><br/> However, Spearman Rank Correlation and Point Biserial Correlation were used to determine the significant relationship between awareness and exposure to television commercials and children's eating habit. The study revealed that the children have average level of awareness and exposure to television commercials regarding food products. Moreover, the level of awareness of children to television commercials had no significant relationship to their eating habit. There was also no significant relationship between the level of exposure of children to television commercials and their eating habit. <br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted copy to the University Library. |
| Date of acquisition |
02/17/2015 |
| Accession number |
T-5628 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Food habits |
| 9 (RLIN) |
8517 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
5501 |
| Personal name |
Ilagan, Florindo C. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=6779b193e80c344dcc3f23af8c3a506f">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=6779b193e80c344dcc3f23af8c3a506f</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
