Perception on the attributes of male celebrity endorsers of detergent powders on TV commercials and the buying behavior of selected housewives of Brgy. Langkaan I, Dasmari�as City, Cavite / (Record no. 9386)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01045nam a2200253 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230310062534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151125s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | P25 2015 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parungo, Angelica B. |
| Relator term | author |
| 9 (RLIN) | 19734 |
| 245 10 - TITLE STATEMENT | |
| Title | Perception on the attributes of male celebrity endorsers of detergent powders on TV commercials and the buying behavior of selected housewives of Brgy. Langkaan I, Dasmari�as City, Cavite / |
| Statement of responsibility, etc. | by Angelica B. Parungo. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indang, Cavite. |
| Name of publisher, distributor, etc. | Cavite State University- Main Campus, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 58 p. : |
| Dimensions | 28 cm. |
| Other physical details | illustrations ; |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Thesis (BA Mass Communication) Cavite State University |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Method of acquisition | Submitted copy to the University Library. |
| Date of acquisition | 10/01/2015 |
| Accession number | T-5749 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 2528 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| 9 (RLIN) | 1347 |
| Course or Program | Bachelor of Arts in Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses / Manuscripts |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Theses Section | 10/01/2015 | Submitted copy for the University Library | THESIS/SP | 600 | 2015 | 659.1 P25 2015 | 00009384 | 08/04/2020 | 08/04/2020 | Theses / Manuscripts | T-5749 |