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Buhay media : talents association of GMA members use of hashtag in the campaign against media labor malpractice / by Winlove Caryl A. Bugtong and Lourdes A. Forbes.

By:

Bugtong, Winlove Caryl A [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2016. Cavite State University- Main Campus,Description: x, 96 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

302.23 B86 2016

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Science (CAS)

Abstract: BUGTONG, WINLOVE CARYL A. and FORBES, MA. LOURDES. BUHAY MEDIA: Talents Association of GMA Members' Use of Hashtag in the Campaign Against Media Labor Malpractice. Undergraduate Thesis. Bachelor of Arts in Journalism, Cavite State University, Indang, Cavite, April 2016. Adviser: Prof. Racquel G. Agustin. The study was conducted to understand the experiences of the Talents Association of GMA members in the use of hashtag in their campaign against media labor malpractice. Specifically, the study aimed to: determine the hashtag campaigns that the TAG members used online against media labor malpractice; determine the factors that the TAG members considered in choosing hashtag to promote their campaign against media labor malpractice and; determine the contribution of hashtag to the campaign against media labor malpractice in terms of: number of supporters (number of hashtag users) and information dissemination (announcements, updates and information). The study used descriptive research method. Purposive sampling technique was used to select the participants. The participants were composed of the officers of the Talents Association of GMA. The researchers conducted interviews to the TAG officers. The study showed that the Talents Association of GMA came up with several hashtags that represents each of their campaigns. They also enumerated the factors that they had considered in choosing hashtag to promote their campaign against media malpractice. The results of the study also showed that hashtag contributed to the number of their supporters and in the immediate information dissemination regarding the updates on of their campaign.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	302.23 B86 2016 (Browse shelf(Opens below))		Link to resource	Room use only	T-6209		00010190

Thesis (AB Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS)

BUGTONG, WINLOVE CARYL A. and FORBES, MA. LOURDES. BUHAY MEDIA: Talents Association of GMA Members' Use of Hashtag in the Campaign Against Media Labor Malpractice. Undergraduate Thesis. Bachelor of Arts in Journalism, Cavite State University, Indang, Cavite, April 2016. Adviser: Prof. Racquel G. Agustin.

The study was conducted to understand the experiences of the Talents Association of GMA members in the use of hashtag in their campaign against media labor malpractice. Specifically, the study aimed to: determine the hashtag campaigns that the TAG members used online against media labor malpractice; determine the factors that the TAG members considered in choosing hashtag to promote their campaign against media labor malpractice and; determine the contribution of hashtag to the campaign against media labor malpractice in terms of: number of supporters (number of hashtag users) and information dissemination (announcements, updates and information).

The study used descriptive research method. Purposive sampling technique was used to select the participants. The participants were composed of the officers of the Talents Association of GMA. The researchers conducted interviews to the TAG officers. The study showed that the Talents Association of GMA came up with several hashtags that represents each of their campaigns. They also enumerated the factors that they had considered in choosing hashtag to promote their campaign against media malpractice. The results of the study also showed that hashtag contributed to the number of their supporters and in the immediate information dissemination regarding the updates on of their campaign.

Submitted copy to the University Library. 02/14/2017 T-6209