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Communication styles and effectiveness of networking agents as perceived by selected Caviteños / by Ladylyn G. Punong and Marie Criszel D. Villanueva.

By:

Pugong, Ladylyn G [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2016.Description: xii, 69 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

302.2 P96 2016

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Sciences (CAS)

Abstract: PUGONG, LADYLYN G. and VILLANUEVA, MARIE CRISZEL D. Communication Styles and Effectiveness of Networking Agents as Perceived by Selected Cavitellos. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Ms. Rey Ann M. Maramag. This study was conducted to determine the communication styles and effectiveness of networking agents as perceived by selected Cavites In particular, it aimed to identify the Cavite-based networking companies that the participants are familiar with; identify the communication styles of the networking agents in terms of message construction and speaker's behavior; determine the effectiveness of the networking agents in terms of the changes in the participants' attitude and behavior; and to determine the relationship between the communication styles and effectiveness of the networking agents. The participants of the study were selected 100 participants/attendees in 10 networking companies in Cavite. The study used purposive sampling to identify the participants. Frequency and percentage were used to process data. To measure the effectiveness of the networking agents in terms of attitude and behavior, mean and standard deviation were used. To determine the relationship between the communication styles of the networking agents and effectiveness of the networking agents, Pearson r was used. It is the covariance of the two variables divided by the product of their standard deviations. Based on the results of the study, selected Cavitefios were most familiar with UNO (Unlimited Network of Opportunities) followed by Frontrow Enterprise Philippine Incorporated, Royal; My Jinga Juice Incorporated, AIM Global Incorporated, Global Entrepreneurship Merchandising Incorporated, DXN International Private Ltd., Forever Living Products Philippines Incorporated, NU Skin Philippines Incorporated and Herbalife. The most communication styles used by the networking agents in terms of their message construction and behavior in the seminars or presentations were the assertive and aggressive styles. Networking agents are effective in terms of changing the participants' attitude but ineffective in changing the participants' behavior towards networking after the seminar or presentation. The networking agents' communication styles do not have a significant relationship to the effectiveness of the networking agents.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	302.2 P96 2016 (Browse shelf(Opens below))		Link to resource	Room use only	T-6217		00010193

Thesis (AB Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Sciences (CAS)

PUGONG, LADYLYN G. and VILLANUEVA, MARIE CRISZEL D. Communication Styles and Effectiveness of Networking Agents as Perceived by Selected Cavitellos. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Ms. Rey Ann M. Maramag.

This study was conducted to determine the communication styles and effectiveness of networking agents as perceived by selected Cavites In particular, it aimed to identify the Cavite-based networking companies that the participants are familiar with; identify the communication styles of the networking agents in terms of message construction and speaker's behavior; determine the effectiveness of the networking agents in terms of the changes in the participants' attitude and behavior; and to determine the relationship between the communication styles and effectiveness of the networking agents. The participants of the study were selected 100 participants/attendees in 10 networking companies in Cavite. The study used purposive sampling to identify the participants. Frequency and percentage were used to process data. To measure the effectiveness of the networking agents in terms of attitude and behavior, mean and standard deviation were used. To determine the relationship between the communication styles of the networking agents and effectiveness of the networking agents, Pearson r was used. It is the covariance of the two variables divided by the product of their standard deviations.

Based on the results of the study, selected Cavitefios were most familiar with UNO (Unlimited Network of Opportunities) followed by Frontrow Enterprise Philippine Incorporated, Royal; My Jinga Juice Incorporated, AIM Global Incorporated, Global Entrepreneurship Merchandising Incorporated, DXN International Private Ltd., Forever Living Products Philippines Incorporated, NU Skin Philippines Incorporated and Herbalife. The most communication styles used by the networking agents in terms of their message construction and behavior in the seminars or presentations were the assertive and aggressive styles. Networking agents are effective in terms of changing the participants' attitude but ineffective in changing the participants' behavior towards networking after the seminar or presentation. The networking agents' communication styles do not have a significant relationship to the effectiveness of the networking agents.

Submitted copy to the University Library. 02/14/2017 T-6217