Market structure, conduct performance of selected mobile networks in the Philippines / by Kristel Joy D. Barquilla and Cara Angelica M. Gonzales.

By:

Barquilla, Kristel Joy D [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2016. Cavite State University- Main Campus,Description: xiii, 66 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

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volume

Subject(s):

DDC classification:

381 B26 2016

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Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: BARQUILLA , KRISTEL JOY D., GONZALES, CARA ANGELICA M. Market Structure, Conduct and Performance of Selected Mobile Networks in the Philippines. Undergraduate Thesis. Bachelor of Science in Economics, major in Business Economics, Cavite State University, Indang, Cavite. April 2016. Adviser: Dr. Nelia C. Cresino. A study was conducted to determine the market structure, conduct and performance of selected mobile networks in the Philippines. Descriptive statistics was used to analyze the data on market structure, conduct, and performance of selected mobile networks. Growth rate was used to describe the trend in revenue, number of subscribers and number of employees of selected mobile networks. Financial tools such as profitability ratios were used to determine the perfomance of the selected mobile networks in the industry. The study used secondary data from different government agency and organizations such as: National Telecommunication Commission (NTC), Securities and Exchange Commission (SEC), Globe Telecom Inc., Smart Telecommunication Inc., Digitel Mobile Phils. Inc. Likewise, other data were collected from published and unpublished reports, internet and previous research studies. It was conducted from October to December 2015. The study revealed that among the three mobile networks, Smart Communication Inc. had the highest average revenue of .P76.7 billion for ten year period followed by Globe Telecom Inc. with P74.9 billion, and lastly Digitel Mobile Phils., Inc. with PI 3.3 billion. The number of subscribers had gradually increased. Smart had an average growth rate of 12 percent, Digitel with 37 percent and Globe with 20 percent. Smart and Digitel had the highest number of 8,663 employees in 2012 while Globe had 6,182 employees recorded in 2014. All of the operators offered the same services especially Unlimited Call and Text, MMS, Voicemail, Rewards and Mobile Internet. All of the selected mobile networks offered mobile banking (Smart, Digitel, and Globe) and express money services known as SMART Padala, SunCash and GCash. There is a high entry barriers in the mobile industry. The market structure of the selected mobile networks in the Philippines based on the data gathered on product and services, pricing competition and non-pricing competition was an oligopoly. The market conduct of the selected mobile networks was influenced by the regulations and strategic behavior. The profitability ratios (return on asset and return on equity) show that the industry is profitable and had a good managerial efficiency.

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Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	381 B26 2016 (Browse shelf(Opens below))		Link to resource	Room use only	T-6497		00011101

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Thesis (BS Economics--Business Economics) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

BARQUILLA , KRISTEL JOY D., GONZALES, CARA ANGELICA M.
Market Structure, Conduct and Performance of Selected Mobile Networks in the Philippines. Undergraduate Thesis. Bachelor of Science in Economics, major in Business Economics, Cavite State University, Indang, Cavite. April 2016. Adviser: Dr. Nelia C. Cresino.
A study was conducted to determine the market structure, conduct and performance of selected mobile networks in the Philippines. Descriptive statistics was used to analyze the data on market structure, conduct, and performance of selected mobile networks. Growth rate was used to describe the trend in revenue, number of subscribers and number of employees of selected mobile networks. Financial tools such as profitability ratios were used to determine the perfomance of the selected mobile networks in the industry. The study used secondary data from different government agency and organizations such as: National Telecommunication Commission (NTC),
Securities and Exchange Commission (SEC), Globe Telecom Inc., Smart Telecommunication Inc., Digitel Mobile Phils. Inc. Likewise, other data were collected from published and unpublished reports, internet and previous research studies. It was conducted from October to December 2015.
The study revealed that among the three mobile networks, Smart Communication
Inc. had the highest average revenue of .P76.7 billion for ten year period followed by Globe Telecom Inc. with P74.9 billion, and lastly Digitel Mobile Phils., Inc. with PI 3.3 billion. The number of subscribers had gradually increased. Smart had an average growth rate of 12 percent, Digitel with 37 percent and Globe with 20 percent. Smart and Digitel

had the highest number of 8,663 employees in 2012 while Globe had 6,182 employees recorded in 2014.
All of the operators offered the same services especially Unlimited Call and Text, MMS, Voicemail, Rewards and Mobile Internet. All of the selected mobile networks offered mobile banking (Smart, Digitel, and Globe) and express money services known as SMART Padala, SunCash and GCash. There is a high entry barriers in the mobile industry. The market structure of the selected mobile networks in the Philippines based on the data gathered on product and services, pricing competition and non-pricing competition was an oligopoly. The market conduct of the selected mobile networks was influenced by the regulations and strategic behavior. The profitability ratios (return on asset and return on equity) show that the industry is profitable and had a good managerial efficiency.

Submitted copy to the University Library. 02/14/2017 T-6497

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