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Marketing management / Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, N. J. : Prentice Hall, c2003. Edition: 11th edDescription: xxix, 706 p. : col. ill. ; 25 cmContent type: - text
- unmediated
- volume
- 0536720711
- HF5415.13 K84m 2003
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415.13 K84m 2003 (Browse shelf(Opens below)) | Room use only | 22589 | 00021139 | |||
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Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 K84m 2003 (Browse shelf(Opens below)) | c2 | Available | 54098 | 00014554 |
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| RUS HF5415.13 K84 1991 Marketing management : analysis, planning, implementation, and control / | RUS HF5415.13 K84 1997 Marketing management : analysis, planning, implementation and control / | RUS HF5415.13 K84 2003 Marketing management / | RUS HF5415.13 K84m 2003 Marketing management / | RUS HF5415.32 H85 2004 Consumer behavior / | RUS HF5415.32 L92 1993 Consumer behavior : concepts and applications / | RUS HF5415.32 M87 1998 Consumer behavior / |
Includes bibliographical references and index.
Donated by Ohio State University 54098 copy 2