Innovation management : context, strategies, systems, and processes / Pervaiz Ahmed, Charles Shepherd.
Material type:
TextPublication details: New York, N. Y. : Pearson Prentice Hall, c2010.Edition: 1st edDescription: xvi, 552 p. : ill. ; 25 cmISBN: - 9780273683766 (pbk.)
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Ladislao N. Diwa Memorial Library Room Use Section | 20140219 | HD45 | Available | mas | 73607 |
Contents: Innovation in context -- Creativity and innovation -- Strategy and innovation -- Technology strategy -- Innovation process management -- Optimising innovation decision making and portfolio management -- Innovation performance measurement -- People, leadership and structure for innovation -- Culture and climate for innovation -- Innovation in a global world -- Market learning -- Design and manufacture for innovation -- Supply chain management and innovation -- Knowledge management and learning for innovation. Includes bibliographical references and index.